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How to Find Guest Post Opportunities and Media Buys with LinkAssistant

Link-Assistant.Com | Posted in category Search Engine Optimization SEO Tools

Guest-Post-OpportunityOne of the most important qualities in SEO (and life in general) is the ability to improvise. As soon as you start thinking outside the box you instantly uncover new opportunities that seem so obvious you wonder how you didn't see them before. And once you do that you don't stop, because the sources for improvisation are endless.

Today we're going to take a fresh look at one of our SEO tools – LinkAssistant – to see how we can use it in a new fashion to find guest post opportunities and advertising space in your niche. Yeah, LinkAssistant is a link building/management tool, but as you know there're more ways to skin the poor cat, so let's get started.

Finding Sites That Accept Guest Posts

Guest posting is a great way to reach new audience, establish yourself as an authority, gain new contacts, readers and of course relevant links to your site. In every niche there are quite a few websites and blogs that will happily feature an interesting guest post. But before you can reap all the benefits of guest posting you need to find these sites. Now let's see how LinkAssistant can help you with this.

Just the way you search for link partners you can search for places to submit your guest post to.

Step 1: Getting started

Click the 'Search' button and select 'Find sites by keyword search' (be sure to check the 'Enable expert options' box)

*Click the image for a bigger screenshot

start-search

Step 2: Enter your niche keywords.

Stick with the broad keywords that describe your niche in general (e.g. SEO, website promotion, etc.) to find more guest posting opportunities.

Step 3: Pick the search engines you want to search in.

You can just go with the standard Big 3 of Google, Yahoo! and Bing or you can search in country-specific search engines if you want to reach out to a local audience.

Step 4: Specify the number of websites you want to find.

Here you set up the size of the list you want to get.

Step 5: Set up filters

This is where all the fun starts. Step 5 is the 'Interested partners' filter. Normally it's used to find sites interested in link-exchange, but we're going to repurpose it to find sites looking for guest writers.

Instead of the default qualifiers such as resources, directory,  partners, etc. we are going to use keywords related to guest posting. Here's the list of words you can use in the filter:

  • guest post(s)
  • submit (guest/blog) post
  • add (guest/blog) post
  • add article
  • submit article
  • write for us
  • become guest poster/writer/blogger
  • contribute an article/post/guest post
  • guest contributor

*Click the image for a bigger screenshot

interested-partners

Step 6: Select what info about the sites to gather

This is what makes searching with LinkAssistant more effective than just going to Google and running the searches manually. You can analyze the sites you find according to a variety of factors and figure the best places for your content.

Check the box next 'Acquire Google PageRank value and other search engine ranking factors' to configure what data to gather in the next step. You can also automatically look up contact info, but you should also check it manually to make sure you're reaching out to the right person.

Step 7: Select the factors for analysis

You can analyze the sites from all possible perspectives. You can check their PageRank, the number of incoming links, domain age, the number of indexed pages, etc. but when it comes to guest posting your traffic is the most important factor.

There are several traffic-related factors in LinkAssistant: Alexa rank, Compete rank and Traffic according to Compete. The latter is the most useful one because it shows the exact monthly traffic so you can estimate how many people will read your guest post. So be sure to add Traffic according to Compete to the 'Preferred ranking factors' list.

If you think that your post can go viral you can also check how well each website is doing in social media. Particularly you can configure LinkAssistant the number of Digg submissions and Delicious bookmarks from each domain.  This data will help you find the best platform to jumpstart your guest post in social media.

*Click the image for a bigger screenshot

ranking-factors

Step 8: Start searching

Hit 'Next' and get down to writing/polishing your guest post while LinkAssistant is searching for the websites where you can submit it.

When you get a list of potential websites to guest post on you can sort them by Compete Traffic and pick the best places for your content.

*Click the image for a bigger screenshot

guest-post-sites

Finding Advertising Opportunities

Another way you can use LinkAssistant besides hunting down links and guest posting sites is to find places where you can advertise your products or services.

The steps to finding ad places are practically the same as described in the previous point for guest post sites. The only thing that's different here are the words you put in the 'Interested Partners' filter. These should indicate that a website is selling banner or text advertising, offers paid product reviews, etc. Here's a list of words you can use.

  • Advertise
  • Advertise here
  • Media kit
  • Advertising info
  • Advertising
  • Advertisers
  • Your banner here
  • Your add here
  • Advertise on this site
  • Advertise with us

Again use the Compete traffic to estimate the impressions you can get on each site and locate the best spots to advertise on.

Hope these tips will not only help you locate great places for guest posting and advertising but will also inspire you to find new applications to the tools and tactics you use. If so, do share your findings in the comments.



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