|Number of projects||Unlimited||Unlimited||Unlimited|
|Number of keywords||Unlimited||Unlimited||Unlimited|
|URLs per crawl||500 URLs||Unlimited||Unlimited|
|Backlinks to check||1,100||Unlimited||Unlimited|
|Competitors rank tracking||1||5||40|
|Backlink profile comparison||2||5||5|
|In-built SEO reports|
Organic competitors are the websites that target the same keywords as your own website.
In digital marketing, you need to have benchmarks against which you verify your efficiency. To develop your own SEO strategy, you must analyze the SEO competition to know how to beat the organic competitors and how to always stay on top of SERPs.
The SEO competition analysis follows these basic steps: you identify your organic rivals, find their best organic keywords, explore SEO tactics, and find which which of those are suitable for you. An integral part of competitive analysis is tracking your organic rivals to be always alert and up-to-date. Last, but not least, you analyze their backlinks to find opportunities for yourself. The analysis has to rely on measurable metrics (such as traffic and rankings) that can be tracked and integrated into the overall marketing plan.
Use a keyword checker to find your organic competitors' keywords that bring the most organic visits. There are a variety of keyword research methods, such as ranking checks, autocomplete suggestions to find long-tail keywords, exploring rich results, keyword gaps, TF-IDF, and content audit. Use general keyword metrics, such as search volume, competition, keyword difficulty, cost-per-click, etc.