guest post by Alan Rosinski
The actual web design of a page used to not have all that much to do with SEO but today there's even things down to the very WAY a page is designed that affects SEO. Web designers used to use tables to format and style web pages. Now, the standard is to use HTML / CSS. There's a big difference in the way a page is designed when using CSS. Using CSS to style and format the page brings 3 main SEO benefits.
- Div tags instead of tables
- Less code on the page
- Cleaner code
What Makes Div's Better Than Tables
Div tags can be assigned to a class or have an id. Classes are used when more than one div is going to use the style. Id's are for 1 single div. The div is simply assigned to a class or id and all the formatting in the class or id is applied to the div. This makes it much easier to have valid code.
How CSS Makes Less Code On The Page
All of the style info for the id's and the classes is written in the CSS file which is separate from the web page. Any page on the site is linked to the CSS file so that 1 file can be used to format all the pages on the website. This means that there is no style formatting needed on the actual html page. One problem that web designers used to face was having to write the same code over and over again for elements of the page that looked similar. With CSS, the code for formatting the web page is written once and can be read for multiple elements on the same page. This cuts down on the amount of code on the web page drastically and also makes the web designer's job easier.
Cleaner Code For The Search Engines
Since all the styling for elements on a web page are in the CSS file, there is less code on the HTML page for the search engines to sort through. Not having all the styling code on the page helps search engines spider the page faster and more efficiently. There's not as much code for the search engine to filter through so the spider will see more content of what your web page is about and less code. With CSS, the div's can also be arranged so that the most important content is at the top of the page and the search engines see it first. Over all this just creates a cleaner web page for the spider to index and rank in the SERPs.
What's The Real Benefit?
Nobody except the search engine algorithm creators themselves actually know how much weight a specific thing has for ranking in the SERPs. The thing is, in extremely competitive markets, every little thing you can do to be that much better than your competition helps. What makes a page rank better than others is a diverse amount of different SEO practices, both on page and off page. The main thing to remember is, make sure you have quality on page SEO friendly web design if you want to compete with the big boys.
What on page factors do you think contribute most to the SEO success of a web page? Let me know what you think in the comments below!
About the author
This is a guest post by Alan Rosinski who runs a web design service at his website called Animated Web Services. Take a look at the recent works and contact Animated Web Services for a free quote on your web design project today.
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