30 Best Marketing Tools for Your Business

Let's be realistic – nobody's doing digital marketing the old-fashioned way anymore. Why struggle when there’s a variety of awesome tools to make our lives easier?

But with so many options, you may feel like a kid in a candy store, completely overwhelmed. Don't worry, though. In this article, I've rounded up the best marketing tools to tackle all your needs, from SEO and social media to email marketing and beyond.

So, without any ado, let’s dive in.

SEO tools

It may be quite exhausting to guess how to get your website noticed by search engines. To avoid the guesswork, you need robust SEO tools. They provide insights on keywords, track your rankings, check your website’s tech health, and help you understand what your competitors are up to. Let’s explore the best marketing tools for doing SEO.

SEO PowerSuite

Good for: every aspect of your SEO routine

SEO is already complicated enough, especially if you juggle multiple tools. That’s why using a universal toolkit, SEO PowerSuite, is a win-win scenario. The software combines four tools: RankTracker, WebSite Auditor, SEO SpyGlass, and LinkAssistant, each covering a specific area of SEO.

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Yep, I couldn't resist putting our tool on the list – we've poured our hearts and souls into it, and we know it delivers. Need to find keywords and track their performance? RankTracker’s got you covered. Got tech issues to fix on your site? WebSite Auditor will help you catch and resolve them before they turn into big problems. Want to audit your backlink profile? SEO SpyGlass is your go-to. And for discovering new link-building opportunities, LinkAssistant is the one.

Download SEO PowerSuite

All in all, SEO PowerSuite is among the best marketing tools for its diverse functionality. Instead of hopping between different platforms, you can handle everything in one place.

Google Search Console

Good for: checking SEO performance on Google

Getting direct insights and data straight from Google is vital when doing SEO. At this point, Google Search Console, or GSC, is literally your backstage pass to see how your website is doing on Google.

GSC gives you all the juicy details about how people find your site, which keywords they use, and how your pages are performing in search results.

Website Audit with Google Search Console Learn more

Another cool thing about Search Console is that it helps you catch any issues that can hurt your site's performance. Whether it's a broken link, mobile usability problems, or security issues, GSC lets you know so you can fix them fast. And that’s all free of charge.

AIOSEO

Good for: optimizing your WordPress website to rank better

If you already use WordPress (or about to start using it), the AIOSEO plugin is a must-have. It can help you with everything from setting up meta tags to generating XML sitemaps, making sure your site is search engine-friendly from top to bottom.

And you don’t need to be an SEO guru to get the hang of it – just follow the plugin’s recommendations and watch your rankings improve.

AIOSEO is also packed with advanced tools for those who want to dive deeper. You can perform detailed audits, analyze your competitors, and even optimize your site’s local SEO, all within the same plugin.

Social media management tools

Social media platforms have become the new Google as many people use them to not only share photos but actually search for brands, products, and more. So, managing your social media accounts well is a big deal. Here are the best marketing tools to help you schedule posts, track engagement, analyze what’s working (and what’s not), and much more.

Awario

Good for: social listening and analytics

Every brand wants to know what customers are saying about them, right? It's a great way to get closer to your audience and address their needs and issues, if any. But manually searching through brand mentions on the web sounds like a total nightmare. That’s where Awario comes in. It's a must-have tool for any team that wants to keep tabs on their brand's online presence.

Awario helps you track any phrase across the web and popular social media platforms like Facebook, Instagram, YouTube, and others. Plus, with its analytics and sentiment analysis, Awario gives you a clear picture of who's talking about your brand, including details like country, gender, and age. It even shows whether the buzz is positive or negative, so you know exactly how your brand is perceived.

Curious to see how Awario can boost your brand’s online presence? Sign up for a free trial and start exploring it today.

Hootsuite

Good for: managing multiple social media accounts

For those who are tired of logging in and out of different tools, Hootsuite is a go-to option. The platform brings all your social media platforms into one convenient dashboard. You can easily schedule and publish posts across all your platforms with just a few clicks. It's like having a personal social media assistant, minus the coffee runs.

There's more, Hootsuite also offers easy-to-read analytics, AI content creation, social listening, and more. In other words, the tool is literally packed with a generous feature set to keep you organized and boost your online presence.

Buffer

Good for: tailoring content to various social media

Got too many social media channels and need to keep them all looking good? Buffer has your back covered here. When you create a new post, Buffer’s AI Assistant jumps in – it knows which platform you’re targeting and tailors the content just right. It makes a draft so that you can flip through more options, request a redo, or tweak the length to fit perfectly.

But that’s just the tip of the iceberg. Buffer also offers a rich set of tools for checking analytics, engaging with your audience, and even building customized landing pages (unexpected for a social media tool, but still cool).

Customer relationship management (CRM) tools

To organize your customer interactions, you need to keep track of every conversation you've ever had. But, obviously, it’s inefficient to do that in a simple copybook or messy spreadsheets. You need a smart database that would remember all the little details about your customers and store them in one place – that’s what CRMs do.

HubSpot

Good for: customer relations management

Every digital marketer has to envision how fast the business may grow and whether it will be possible to scale the operations easily. This issue is super important, especially in areas like customer support and service delivery.

HubSpot is one of the best marketing tools to keep all contacts and customer relations history in one database. With its intuitive pipeline view, you can easily track sales history and ensure nothing falls through breakdowns.

HubSpot CRM is packed with features like deal tracking, task management, email tracking, and engagement notifications. Sales managers can create quotes with just a few clicks, schedule meetings, engage in live chats, and share documents seamlessly. Plus, HubSpot’s AI tools like AI Content Writer and Website Generator can free up your team for more critical tasks.

Salesforce

Good for: customer relations management

Another powerful player in the CRM market is Salesforce. It is a highly customizable platform that can be tailored to meet the unique needs of any business, regardless of size or industry. Beyond just CRM, Salesforce provides an extensive range of tools for sales, marketing, customer service, and analytics.

One more key feature is Salesforce Einstein, an AI component, that brings advanced predictive analytics and machine learning to the forefront. It helps businesses predict how customers behave, automate tasks, and make decisions with greater accuracy.

If you’re afraid that Salesforce may be a hard nut to crack, don’t be – it has a vast and active user community. They provide a wealth of resources, forums, and support channels. This community, combined with Salesforce’s own support, won’t leave you out in the cloud.

Zendesk

Good for: handling customer issues

Zendesk helps companies manage support, sales, and customer care in one place. The platform's AI powers real-time suggestions and automated responses for common questions, which makes your team more efficient. The AI effortlessly integrates with your existing support channels like email, chat, and phone, ensuring faster and more accurate responses.

But that’s not all, Zendesk also offers robust analytics and reporting tools. This means you can easily track performance, identify trends, and continuously improve your customer service strategy. It’s like having a smart assistant that helps you elevate your customer care game.

Hosting services

Say, you’ve created a beautiful website and need to make sure people can actually find and use it online. That's where hosting services come in. They’re like renting space on the Internet for your site (or any content in general). Let’s check the best marketing tools that can always make your content accessible.

SiteGround

Good for: secure website hosting

If you're looking for a hosting service that combines reliability and top-notch customer support, SiteGround is the way to go. With its super-fast servers, SiteGround keeps your website running smoothly and quickly, even during high traffic spikes. The offered solutions include Web Hosting, WordPress Hosting, and WooCommerce Hosting.

Another key differentiator is SiteGround's excellent customer support. They offer live chat support that's available whenever you need it. Plus, SiteGround provides automated daily backups with self-restore, so you can have peace of mind knowing that your website is backed up and secure.

SiteGround also offers free professional website migration, making it stress-free to switch hosts. Plus, SiteGround's CDN, included with every plan, ensures your site loads quickly for visitors everywhere.

Wistia

Good for: hosting webinars and video content

Since visuals are more catchy for the audience, many businesses follow the trend to produce more video content and webinars. If you’re among them, you need a platform that will host your videos safely. Wistia is a nice choice.

Apart from video creation tools, you get high-quality video playback and a customizable player that can match your brand's look and feel. Plus, Wistia allows you to add calls-to-action and email capture forms right in your videos, so it’s easier to turn viewers into customers.

E-commerce platforms

If you’re selling stuff online, you definitely need tools to handle all the tricky bits, like setting up an online store, processing payments, managing inventory, and more. Using e-commerce platforms is your chance to streamline operations and boost sales with minimal hassle.

Shopify

Good for: creating e-commerce websites from scratch

I bet almost everyone has heard of Shopify. It's got a solid rep as a user-friendly e-commerce platform that makes running an online store super easy, even if you're not a tech whiz.

Shopify offers an intuitive interface that lets you set up your shop in minutes. You can pick from a variety of professional templates that make your store look like eye candy. Plus, Shopify takes care of all the tech stuff like hosting and security, so you can focus on what you do best – selling your awesome products.

What sets Shopify apart is its robust ecosystem of apps and integrations. You can easily extend your store's functionality with thousands of apps, from marketing and SEO tools to inventory management and customer service.

For high-growth businesses, Shopify Plus offers an enterprise-level solution with advanced features, scalability, and dedicated support, used by major brands like Tesla and Red Bull.

Ultimate Guide to Shopify SEO Learn more

Adobe Commerce

Good for: scaling ecommerce experiences

Previously known as Magento, Adobe Commerce is great for creating highly personalized shopping experiences. The platform combines Magento's flexibility with Adobe's powerful suite of marketing, analytics, and content creation tools.

What’s really cool is that Adobe Commerce scales with your business, whether you’re just starting with a few products or managing a vast catalog. While it might need a bit more technical know-how, you get a highly tailored digital shop as a result.

Plus, the platform comes packed with cool features like advanced SEO tools, multi-store management, and detailed product options, making it a favorite among many businesses.

Content management systems (CMS)

Every content manager has felt the frustration of dealing with complicated, code-heavy admin panels. If you want to add, edit, and organize content without driving your content manager crazy, you need a user-friendly CMS. Here are my personal favorites (I try to stay unbiased, but these are the best):

WordPress

Good for: creating all kinds of websites

The main reason why WordPress stands among the best marketing tools is its ease of use. Literally anyone can jump in and start creating their own website without knowing how to code. The tool offers a plethora of pre-designed themes.

Additionally, you can easily customize your website or blog using an extensive library of plugins. They help users add any feature they need, such as SEO tools, security enhancements, or social media integrations, without having to develop these features from scratch.

If you pick WordPress as your CMS, you can also count on strong community support. There are various tutorials, forums, and documentation available to help with almost any issue you encounter.

Squarespace

Good for: crafting blogs and websites for small businesses

Squarespace is an excellent choice if you’re looking for a CMS with visually stunning templates. They are not only aesthetically pleasing but also mobile-responsive, ensuring that websites look great on any device.

Also, the platform has a drag-and-drop interface that makes it incredibly easy for users to customize their sites without any tech knowledge. Squarespace integrates numerous features, including e-commerce capabilities, blogging tools, and SEO settings, all in one place.

Squarespace's appeal is bolstered by its reliable hosting. When you use Squarespace, you get hosting included, which means you don't have to worry about finding a separate provider or dealing with the technical aspects of maintaining a server.

Wix

Good for: building any type of websites

Wix offers a comprehensive range of features that cater to various needs, including robust e-commerce capabilities, SEO tools, and integrated marketing solutions. The platform provides an all-in-one solution where you can manage your website, online store, blog, and marketing campaigns from a single dashboard.

What is more, Wix has its own App Market. It offers numerous third-party integrations to extend the functionality of websites, from booking systems and live chat to social media integrations and analytics tools.

Content editing tools

Content may be subject to human error, so it’s nice to have a digital assistant to check and polish your texts. Many of these tools come with helpful features like spell check, grammar suggestions, and style tips. In short, content editing tools save you time and make your writing shine.

Grammarly

Good for: advanced grammar and style check

Oh, I wish I had Grammarly when I was a student – that would have saved me hours of proofreading my graduation thesis. The tool catches grammatical errors, spelling mistakes, and awkward phrasing, making your writing clearer.

Apart from AI-driven corrections, Grammarly offers a plagiarism checker to give you peace of mind that your text is original before you hit that publish button.

You can conveniently use Grammarly across various platforms – whether you’re typing an email, drafting a report, posting on social media, or anywhere else. The real-time suggestions ensure that you can write confidently in any context.

Hemingway

Good for: improving writing clarity and readability

If you plan to learn the art of good writing, head to Hemingway. This writing app focuses on clarity and simplicity. It's really handy because it helps writers cut through the fluff and get to the point, much like its namesake, Ernest Hemingway.

The app uses a color-coded system to point out various issues, such as hard-to-read sentences, passive voice, and adverbs. Based on that, Hemingway gives a readability score, giving you insight into how your writing will resonate with readers. This way, you can quickly see what you can improve at a glance.

Email marketing tools

Businesses need to stay in touch with their customers. In fact, sending emails right to someone's inbox is the most direct way to do that. Thus, you need convenient email marketing tools to create, send, and track emails without all the manual effort.

13 Ways Email Marketing Can Boost Your SEO Learn more

GetResponse

Good for: email marketing and smart automation

GetResponse stands out with its intuitive interface and scalability. Its drag-and-drop email editor is a breeze to use, letting you whip up professional emails without needing to code. Plus, it comes packed with solid analytics tools to keep track of your campaigns' performance.

One of the coolest things about GetResponse is its advanced automation. Features like Perfect Timing send emails at just the right moment, increasing their likelihood of being opened. The platform also uses AI to analyze visitor behavior and suggest personalized product recommendations, which can really boost engagement.

But GetResponse isn’t just about emails. It also comes with some of the best marketing tools for creating landing pages, hosting webinars, and even handling e-commerce. This means you can tackle various parts of your marketing strategy all from one place.

Mailchimp

Good for: email marketing

Mailchimp is a top pick for many businesses because it blends a fun, approachable vibe with other handy functionalities. The platform is super easy to use. With a drag-and-drop email builder and customizable templates, anyone can create emails without breaking a sweat.

And that's not all – Mailchimp offers a wide range of features. Beyond just email marketing, you get social media advertising, landing page creation, automated workflows, and even SMS marketing.

Plus, Mailchimp’s strong integration capabilities let you connect with a ton of other apps and services, making it a flexible choice for businesses of any size.

Digital advertising tools

Sometimes, organic sources are not enough to reach a huge audience, so marketers turn to paid ads. Using digital advertising tools, you can design eye-catching ads, target specific audiences, and track the performance of your campaigns in real time. Let’s explore the best marketing tools for digital ads.

Google Ads

Good for: reaching targeted audiences via paid ads

Google Ads is super popular because it lets you reach tons of people with amazing precision. You can target your ads based on what people are searching for, where they are, their age, and their behavior. This way, your ads get in front of the right people who are most likely to be interested in what you're offering.

And you get the most out of your ad budget as Google Ads uses a pay-per-click model – advertisers only pay when someone clicks on their ads.

Plus, you get real-time analytics on your ads' performance, such as how many people are clicking on and seeing them. This helps you determine what's working and what might need a tweak.

Ads Manager

Good for: posting ads across Meta platforms

Ads Manager lets you post ads across Facebook, Instagram, Messenger, and more, so you can reach a huge audience of potential customers. You can customize your ads based on things like age, interests, and behavior. Plus, with options like image, video, and carousel ads, you can get really creative with how you showcase your products and services.

What makes Meta Ads Manager even cooler is its powerful analytics and optimization tools. You can track how your ads are doing. With the ability to test different ad sets and formats, you can keep improving your strategy to get the best engagement and conversions.

Marketing automation tools

Let’s be honest, people don’t like handling repetitive tasks. That’s why marketing automation tools exist. They save you a ton of time so that you can focus on big-picture strategies.

Marketo Engage

Good for: streamlining complex marketing tasks with AI

If you're tired of dealing with all those manual marketing tasks, you can delegate them to Marketo Engage. Its AI-driven features can segment and target the right audience for you. Plus, it’s possible to easily create personalized content across the web, email, social media, and more.

Marketo Engage also gives you real-time insights into your campaign performance. You can automate responses and campaigns based on customer actions. Moreover, the platform integrates smoothly with other tools like CRMs, which means you can easily manage your marketing and sales efforts.

Drip

Good for: marketing automation for e-commerce

Drip is one of the best marketing tools for automation, especially if you run an e-commerce business. Its strong side is the ability to create highly personalized customer experiences. With Drip, you can easily segment your audience based on their behavior and interactions with your site. Based on that, you can send targeted emails, recommend products, and create custom workflows that make each customer feel like you're speaking directly to them.

Drip integrates seamlessly with popular e-commerce platforms like Shopify and WooCommerce, allowing you to sync your store data effortlessly. Its user-friendly interface and powerful analytics make it easy to track your campaigns in real time, adjust strategies as needed, and see immediate results.

Analytics and reporting tools

Analytics tools help you see what’s working and what's not. Though many of the marketing tools mentioned above have built-in analytics, it’s often worth using special tools to get a clearer picture. Here are some universal analytics tools:

Google Analytics

Good for: tracking marketing KPIs

I’m not sure if Google Analytics needs an introduction at all. This platform is a high-tech toolkit for understanding your website. It’s free and essential for anyone looking to track their online traffic and see how well their marketing is working. With Google Analytics, you can track where visitors come from when they land on your site and figure out which pages are performing best.

It also dives deep into your visitors' demographics and interests. By connecting it with tools like Search Console, you can get a bigger picture of which search terms are driving traffic to your site.

Klipfolio

Good for: marketing analytics and visualization

Klipfolio is a powerful data analytics platform because it gives you a clear and beautiful view of your business data without the hassle of manual tracking. With its PowerMetrics, users can easily monitor performance trends and insights across various data sources, making it simple to understand and act on what matters most.

Plus, Klips – customizable dashboards – allow you to create tailored visualizations that present your data exactly how you need it, providing a clear, actionable view of your business's performance.

The tools connect to many other apps like Hubspot, Google Analytics, Salesforce, and more, so all your important info is in one place. You can even pull data from your own spreadsheets if you need to. 

While Klipfolio's wide connectivity is a notable feature, there are Klipfolio alternatives out there that may also suit your data visualisation needs. Each offering differs slightly, so it's worth comparing capabilities and pricing structures before settling on a data dashboard tool. You may find that an alternative better aligns with your specific requirements.

Graphic design tools

The design team needs great tools, too. Such toolkits help designers make cool visuals that grab the audience’s attention and make your content more engaging. Plus, they speed up the process, allowing designers to produce high-quality work faster.

Figma

Good for: collaborative design and prototyping

Figma makes collaboration super easy and efficient. Since it’s cloud-based, multiple team members can work on the same design file at the same time, no matter where they are. This real-time collaboration lets you see changes as they happen, give instant feedback, and keep everyone in sync.

Figma also rocks at prototyping. You can quickly turn your static designs into interactive prototypes, perfect for testing and refining user experiences. Its user-friendly interface and design tools make it a breeze to create detailed and polished designs.

Canva

Good for: creating visuals for social media, posters, and media kits

Canva is a top choice for marketers because it’s incredibly easy to use. Even if you’re not a design expert, Canva’s intuitive interface and thousands of templates make it simple to create stunning visuals. You can quickly whip up posters, presentations, marketing kits, and other content with just a few clicks. Plus, many of its features are free, which is great for budget-conscious teams.

What makes Canva even better for marketing teams is its premium features that enhance productivity. You can invite team members to collaborate, save your brand’s logos and color schemes, and apply them consistently across all your materials. It also includes handy tools like image resizing and background removal.

Task trackers

Why keep everything in your head when you can use task trackers? It’s the most convenient way to manage your to-do list, set deadlines, and get things done without chaos. These are the best marketing tools for task tracking:

Trello

Good for: creating team boards and calendars

Trello is an easy way to start organizing work for your team. Fast setup and intuitive interface have made Trello one of the most frequently mentioned digital marketing tools. With its simple board, list, and card system, you can easily track progress, set deadlines, and visualize your workflow from start to finish.

Trello also offers various views, like Timeline and Calendar, to keep you on schedule. The built-in automation features and seamless integrations with apps like Confluence, Slack, Google Drive, and Dropbox save time on manual tasks. It's perfect for teams of all sizes, from startups to enterprises.

Notion

Good for: task tracking and organization

Notion is great for task tracking because it lets you keep everything in one place. You can create custom pages for projects, to-do lists, and calendars, making it super easy to see what needs to be done and stay organized. The drag-and-drop interface is simple to use, so you can move tasks around and adjust your workflow without any hassle.

Notion also shines with its collaboration features. You can share pages with your team, assign tasks, and add comments, which is perfect for group projects. Plus, you can embed videos, add images, and link documents directly within your tasks, so all the info you need is right there. Overall, Notion makes managing tasks easy and keeps everyone on the same page.

Final word

Using the right mix of tools can really streamline your marketing efforts and make everything run smoother. I hope this list of the 30 best marketing tools helps you level up your toolkit and make your workflow easier.

Got any favorite marketing tools you swear by? Share your recommendations in our Facebook group!