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4 Link Building Strategies I’ve Had A Lot of Success With Lately

Link-Assistant.Com | Posted in category GuestBox Link Building

guest post by Brian Dean

Are you looking to add something new to your link building campaigns?

While there are plenty of classic link building strategies from 2009 - like guest blogging and press releases - that still work, it's important to mix things up.

Why?

Because if there's one thing to keep in mind about SEO it's that you shouldn't rely on a single technique or strategy to rank. Otherwise, if Google decides to devalue that particular link type, your site could get knocked off the first page overnight.

Well today I'm going to show you a few link building techniques I've had a lot of success with lately.

Although they don't get a lot of attention, they're just as powerful as the bread-and-butter techniques you already know and love.

#1: "Level Up" Other People's Content

1up Mushroom
Full disclosure: I'm a huge video game nerd...

...and I love applying nerdy concepts like experience points and leveling up to the SEO world.

Even if you're not a gamer, you should still learn how to use this very powerful link building strategy.

"Leveling Up" simply means adding a feature, update or addition that makes great content epic.

And if you can add significant value to an another blogger's content, they'll usually reward you with a link.

For example, Eric from My4hrworkweek.com was able to land a link from a super-relevant authority site, Pat Flynn's Smart Passive Income blog.

How?

He made a simple Excel spreadsheet that made Pat's popular guide to link building easier to use:

Level Up Content

Think of ways you can make your target site's content better, by:

  • Giving old posts an update
  • Finding broken links and offering replacements
  • Adding a video that explains a post's main ideas
  • Creating a tool that adds value to a post

Although this takes a bit of work, it's usually a lot easier than stalking a site owner on Twitter for weeks just to pitch them a guest post.

#2: Tomoson Link Building

FREE Sign

If you sell a product or service, you need to start getting it in the hands of as many site owners as you can.

Once you've sent your product to the top bloggers in your niche, head to Tomoson.com.

This site is an untapped link building goldmine.

Tomoson is a place where bloggers go to find free stuff to review.

And when they review something, they happily link to the person that hooked them up.

Once you create an account, you can set up a "Promotion" in about 5-minutes. What I like about the site is that you can screen bloggers by Alexa rank, traffic stats and Twitter followers:

Tomoson

Even if you have a digital product or service (like consulting) you can still get a few decent links using Tomoson.

#3: Help Out Universities

graduation caps

You already know that .edu links are some of the best backlinks you can get...

...but you may not know how easy they can be to land for your site.

That is, once you know how to do it.

Here are a few proven strategies:

1. Improve a Student Organization's Site: There are hundreds of student clubs with ugly, unusable sites on their University's .edu domain. Find a few that are somewhat niche-related (for example, if you were in the weight loss niche you could reach out to the student nutrition club) using a list like this one. Reach out to them and offer to improve their site for free in exchange for "promotion" (ie. a link). You can usually hire someone on Elance or even Fiverr to do the work for you.

2. Give them a Discount: Universities love to link to places that hook their students and faculty up with steep discounts. Make a coupon code specifically for that university and reach out to them to let them know about your special discount. Here are a few pages that post dofollow links to their partners:

http://www.nyu.edu/employees/life-wellness/discounts.html

http://www.austincc.edu/hr/benefits/discounts/

If you look hard enough you can find hundreds of these.

3. .edu Blog Awards: You may not realize it but most universities host dozens of student and staff blogs on their one .edu domain. A great way to get a link from these bloggers is to award them a "Best of ___" blogger awards on your site. Because their blogs don't get a lot of love, they'll usually link to you in a heartbeat.

#4: Effective Broken Link Building

Chained
I love broken link building because it's a scalable, white hat approach.

But I don't love the fact that the best success rate you can expect to get is 10%.

Well I've found two tricks that can push your success rate significantly higher:

1. Tiered Links: I've found that one of the main reasons people are reluctant to swap out broken links is that they don't want to link to the person that pointed them out. I'm not sure why this is but I think it's because it makes it look obvious that you're only helping them to get a link in return. Instead, you'll find that your response rate goes through the roof when you recommend a page that links to you as a replacement instead. For example, you can recommend that they link to a guest post that you've published.

2. Following-Up: It may sound simple, but you need to be really diligent (borderline annoying) if you want broken link building to work. Let's say you have a success rate or 10%. And there are 3% of people that will post your link after a follow-up email. Well, if you take the extra time to follow-up, you've increased your success rate by 30%! I keep a simple spreadsheet that tracks who I've contacted and whether or not I've followed up with them.

Now It's Your Turn

Enough about me, now I'd like to hear from you.

Any cool link building strategies that you've tried?

Or have you given one of these four go in your own SEO campaigns?

Either way, drop a comment blow!

Image sources (Creative Commons License):

Mushroom image source

Free image source

Graduation image source

Chain image source

About the author

Brian Dean runs the link building blog, Backlinko.com. While you're there you should check out his post: 17 Untapped Backlink Sources. I know you'll love it. And if you want to get in touch with me, feel free to hit me up on Google+.



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