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Tips To Improve Your Online Reputation Management

Link-Assistant.Com | Posted in category GuestBox

guest post by Amanda

The Internet has completely changed the flow of information. Everything is now instantaneous. If there is a natural disaster on the other side of the world, you can now find out about it minutes later. If a politician makes a controversial speech, you will know about it the same day even if it was untelevised. However, this instantaneous exchange of information can have drawbacks.

People can easily put up incorrect or negative information about you, which can easily ruin your reputation. For this reason, online reputation management has become a lucrative field. What is being said about you on the Internet can make or break your brand, so you want to make sure your positive press is more visible than negative press.

Because of the intricacy of online reputation management, you will probably want to hire an online marketing company to assist you with it, but here are some tips to help you get started.

Monitoring

You need a monitoring system to keep track of everything that is being said about your brand. There are many online tools for this purpose, including Google and Yahoo Alerts to catch any mention of your brand in the news, and sites such as Technorati and Feedster to find any mentions of your brand in blogs.

You should also check on your competitors, along with any other relevant industry-related information. If any negative information surfaces regarding your brand, you will be ready to combat it.

Be Part of the Conversation

Contribute to blogs or forums that are relevant to your industry or field. You will be able to improve perception of your brand by communicating directly with consumers and, at the same time, create positive content about your brand.

Social network sites like Facebook also allow for direct communication with the consumer, creating a feeling of a personal bond with your brand on the part of the consumer.

If there is truthful information about you that compromises the reputation of your brand, then use the blogs and social networks as a space to explain yourself.

Dealing with Complaint Sites

Consumer complaint sites (also called ‘boycott’ or ‘attack’ websites) devote all their resources to attacking a particular brand or organization. If the site is authentic (actually run by consumers), then you have two ways to respond.

  • If the complaints are valid, you may want to make the changes demanded in order to kill the bad publicity.
  • If the complaints are invalid or misleading, you could make a counter-attack site explaining why that one is incorrect and emphasizing the positive aspects of your brand.
  • If the website is run by competitors, you may be able to take legal action to get it shut down.

Finally, you can prevent attack sites from even being made in the first place by buying all possible negative domain names so that nobody else can use them (For example, K-Mart might buy out the domain for Kmartsucks.com so that nobody can set up a website with that name or URL)

About the Author

Amanda is a writer and blogger living in San Diego, CA. She writes for Best Rank, an online marketing company that specializes in online reputation management.



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