Katherine Stepanova
Katherine Stepanova

As SEO PowerSuite LLC’s CMO, Katherine’s been involved in SEO for 13 years. In blog publications, Katherine shares her knowledge in digital marketing: SEO copywriting, CRO, traffic acquisition, etc.

To Avoid in Your SEO
Link building has never been so challenging and contradicting as it is today. - You need backlinks to make your site rank. - You fear of wrong backlinks that put your site at risk of Google's penalty. To keep your link-building effective yet penalty safe, you need to instantly identify and neutralize any harmful links in your profile.
Katherine Stepanova
Jul 22, 2022
6683
For Your Keyword on Google
For maximum traffic and payoff, it's not enough to simply rank high in Google. You have to rank with the right page (relevant & converting) for each keyword, and take immediate action whenever a wrong page shows up in search instead of the intended one. Today I'm sharing the 8-step process to find, fix, and prevent the issue.
Katherine Stepanova
Jul 22, 2022
8032
The SEO Guide
A few weeks ago Google officially announced that HTTPS would now become a ranking signal, meaning that websites using secure encryption may get a certain boost in Google rankings. For now HTTPS is said to be a "lightweight signal", given less importance than numerous other quality factors, but Google admits it may become stronger over time.
Katherine Stepanova
Jul 20, 2022
5732
How to Adjust Your SEO
A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view. And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
Katherine Stepanova
Jul 18, 2022
17094
Monetize Your Website with SEO
Affiliate marketing is a great way to monetize a website and SEO is a great way to fuel affiliate marketing. How do you put the two together? Read this article to find out.
Katherine Stepanova
Jul 18, 2022
31700
Good or Bad for SEO?
Single-page websites are getting increasingly popular. They look cool, are easy and cheap to create, and seem to work great for so many businesses. But can you get to the top of Google with a one-pager? Well... it depends. In today's guide to SEO for one-page websites, I'm sharing the pros and cons of single-page sites in terms of search engine optimization, along with actionable tips on making a one-pager rank for your keywords.
Katherine Stepanova
Jul 16, 2022
9598
Broken Link Building
Over the years, Google's been making life increasingly difficult for SEOs. Dozens of link building tactics that we've had in our arsenal for years turn ineffective (or even harmful). And now SEOs have to stick to safe and effective techniques to build links in the post-Penguin era. One of them is "broken link building", which can be easily run with SEO PowerSuite!
Katherine Stepanova
Jul 11, 2022
13997
in WebSite Auditor
Everything you need to get ready for Google's Page Performance Update.
Katherine Stepanova
May 19, 2021
0
If a landing page is not optimized to perfection, then trying to promote your content is a waste of effort. Follow this guide to learn about on-page SEO essentials.
Katherine Stepanova
Oct 06, 2020
55658