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The Online Popularity Contest: An SEO Guide to Winning

Link-Assistant.Com | Posted in category GuestBox

guest post by Gayle Brown

Top Tips to Boost Your Search Engine Rank

Harking back to school days where popularity was a case of who you knew not what you knew, how your website is ranking in Google pretty much depends on the same ideology. If you are looking at a competitor’s website in envy at their high listing, then you need to up your game and start playing fire with fire. Not a fan of arson, I’m going to recommend SEO as your chosen weapon of combat. Struggling to see the connection? SEO will boost your online ranking, exposure and websites hits – thus making you more popular. Fortunately for you, if you’re not popular in your personal life, internet marketing has the ability of making your online business a runaway success.

So the big question begging to be asked is – how? I’m about to spill some industry secrets, so grab your pen and paper and pay attention – this is going to be exciting.

Tip One: Review Your Website

First things first, take a long hard look at your website. Is the site easy to navigate with relevant information on the products you are selling? If not you will need to go through your website with a fine tooth comb and get rid of any information which is not needed and is in no way necessary.

Although advertisements are a great way to earn a bit of petty cash on the side – it makes your website look spammy and run slowly. If you do opt for adverts, make sure you keep them to a minimum.  Internet users want a website which tells them what they need to know, which they can navigate around easily and which doesn’t take a lifetime to load. Your product and contact details need to be visually clear for every user to see regardless of whether they are internet savvy or not.

Tip Two: Consider Content Marketing

Once you’ve sorted your website, you need to think about content. Maybe start your own blog or article section. This is a great trick used in SEO as it strengthens links, as it enables Google to easily scurry through your website, find the keywords and rate your site according to the topic being searched for.

Keywords should be placed in your articles (and throughout your website) so that Google can identify what your website is promoting. They tell Google what information you have on your website, so that when your keyword is typed into a search engine your website comes up as a positive, relevant match.

Informative articles encourage visitors to stay on your website for longer, to read what you have to say, as well as strengthening the keywords on your site. The fine art to writing an article which people will want to read includes making it helpful or educational.

As a general rule it is good habit to avoid the following:

-           Over filling your article with keywords (also known as keyword stuffing)

-          Producing an article which is gibberish and of no use to anyone

Tip Three: Social Media

It’s time to embrace the current trends and revel in the exposure which you could be getting from social media. Whether you want to use Twitter or Facebook – they are both great ways to promote your products and/or services and generate traffic to your site. A simple tweet here and there, with the occasional Facebook status could transform your popularity status from zilch to top dog in a matter of months.

With dedication you could strengthen your ‘following’ on Twitter and increase your ‘friends’ on Facebook. Lots of businesses are taking advantage of the exposure which social media gives their business. So why aren’t you?

Tip Four: Guest Blogging For Online Friends

The top SEO tip? Build links, and one of the most effective ways to build links is by guest blogging. Writing an article for a return link tells Google that other sites value your website and the information on it. So guess what the result is? It ranks it higher and higher as your site popularity spirals out of control.

That my friend is how you win an online popularity contest hands down. With the right mixture of internet marketing and link building, you could find your site in the ultimate Google rank -page one, position one.

About the Author

This article was written by Gayle Brown, a content writer for a leading SEO organisation. Specialising in Search Engine Optimisation, the company also offers chief internet marketing services which include video production, web design, ecommerce solutions and email marketing.

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