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Using Keyword Research For Content Management

Link-Assistant.Com | Posted in category GuestBox

by Lior Levin

When it comes to writing content for your site, SEO is the name of the game. Specifically, you want to write on topics that people are actively searching for. This strategy works on several levels: first, people are interesting in reading content that directly relates to their interests – the more specific, the better. Second, if people are searching a topic and your site has relevant information, it will fare better in the search results. The question is "how do I know what people are searching for?" Well, let's take a look…

The Tools of the Trade

Google Keyword Tool

Before you sit down to write a single word of content, you must figure out what search terms people are searching for, and write your content accordingly. The number 1 tool I suggest starting with is Google's Keyword Tool. This tool is indispensable and should always be consulted. Using is very easy. Here's how:

  1. Enter a term or several terms you are interested in writing content for.
  2. Specify Match Type (Broad, Exact or Phrase). I suggest exact.
  3. Specify Sorted By (Relevance, Keyword, Competition etc.). I suggest relevance.
  4. Download the information as an Excel Spreadsheet.

Ok, now you have extremely valuable information at your disposal. As you can clearly see, certain terms get a lot of traffic, while others get very little. When crafting your content, make sure to utilize keywords that get a lot of mileage. Use these terms in your headings, in your URLs and throughout your text.

Google Analytics

Another great tool to use is Google Analytics. With Analytics, you can see exactly which terms people are searching for before they get directed to your site.

Sometimes your content matches these terms specifically and people stay on your site for a long time. Sometimes your content only vaguely matches the search term and people quickly exit from your site.

The key is to use Analytics' Keywords data to improve your overall content. If there is a specific term that brings a lot of traffic to your site, but the bounce rate that corresponds to it is high, then you have a problem with content. Once you make your content more relevant and interesting you should see you bounce rate drop.

Google Trends

Another great tool to use for content management is Google Trends. Google trends is simple to use and can provide you with a wealth of great information. Simply enter a term or a group of terms and Google Trends will show you how these terms fared in he long run.

Each spike in traffic has a corresponding link on the right side of the screen. Study these articles to learn what makes their content so special. Often you will notice similarities between the articles, whether in style, language and/or information that can be mimicked successfully to help your content generate more traffic.

Twitter

Twitter can be very useful when crafting content because you can see what is popular at the moment. If your content is topical, then Twitter can help you figure out exactly what's hot at the moment. If you specialize in writing content in a specific area, opening a dedicated Twitter account can be useful too. Try to acquire as many similarly interested followers by providing useful, relevant Tweets relating to your topic of expertise. Soon enough your followers will contribute useful topic ideas and potential future content.

Yahoo Answers

Another great, yet often overlooked tool is Yahoo Answers. Yahoo answers is great because you can learn exactly what people want to know, and provide relevant content. For example, if you want to write content for the term "electric guitar," simply enter that term and search for open answers. The first question that may come up is "How do I change the strings on my electric guitar?" In fact, you may see several questions asking the same thing. All you need to do is write content that directly relates to terms people are searching for. Once you have the content written, you can respond to all relevant questions with a link to your content.

There are many useful methods to figure out what people are searching for. The key is to incorporate them into a research routine that will provide you with endless content ideas. If you have any questions and/or opinions, feel free to ask.

About the Author

Lior is a seo expert and works for a Nursing Wear site and a company that specializes in online task management.



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