Competitive Analysis

Learn how to do competitive analysis with SEO tools. Track ranks, analyze backlink profiles, find the most profitable key terms, tweak competitors’ keyword strategies, and become a leader in the market.

Latest articles

Follow this simple eight-step guide to fix common issues with Shopify SEO and finally rank your store in search.
Zlata Verzhbitskaia
Jul 22, 2021
10542
9
Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.
Andrei Prakharevich
Sep 29, 2020
19281
12
From current ranking signals to future algorithm updates — Google patents are the ultimate source of SEO knowledge. Here are the ones you should know about.
Andrei Prakharevich
Jul 21, 2020
8726
14
Take a quick look at the new handy features we've rolled out in Rank Tracker and SEO SpyGlass.
Aleh Barysevich
Sep 18, 2019
4963
0
Search is very competitive. For each query that a user enters into a search bar, the search engines come up with a huge number of results. This means that unless you sell socks hand-made by Argentinian mountain monks, it's more than likely that there are businesses offering a similar product or service to you. In order to beat the competition, you can't go without competitive analysis. When done properly, it gives loads of insights into the competitor's strengths and weaknesses that you can both learn from, and take advantage of. However, competitive analysis often seems complicated to those with little SEO experience. Below, I describe it in the form of a simple step-by-step guide, aimed first and foremost at beginners.
Leigh Enright
Jul 23, 2019
1
10