Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
Link building has never been so challenging and contradicting as it is today.
- You need backlinks to make your site rank.
- You fear of wrong backlinks that put your site at risk of Google's penalty.
To keep your link-building effective yet penalty safe, you need to instantly identify and neutralize any harmful links in your profile.