No doubt that a smart, SEO-friendly site redesign can improve user experience and boost conversions. But if things go wrong, it can (and will) lead to an irreversible SEO disaster. To help you make the most of updating your site's look-n-feel and keep your rankings safe, I've put together the SEO's guide to site redesign.
What is keyword cannibalization? Does it really affect the website's ranking? Let's take a closer look at the phenomenon and find out when it is an issue and when not. In case it is, we'll need to know how to detect and fix it.
Learn how to go mobile-friendly in 4 steps and secure high rankings for your site.
In this guide, check the most common indexing issues and learn how to fix them to make your pages crawled and indexed.
What's Schema markup, how does it help SEO, and what are the 9 types of Schema that carry the most SEO value? Jump to this guide to find out.
These 5 SEO mistakes are unforgivable.
Doing SEO for YMYL sites is a real challenge. In this article, we share 5 ways to get your YMYL content rank high on Google.
International SEO will help you grow your international presence and boost traffic. Read this guide to build yourself a successful international SEO strategy and avoid any possible issues.
Choose the right SEO metrics and track them the right way to see if your SEO's effective enough!
Link building is one of the most efficient ways to rank high. But link building myths can be a grave obstacle to fruitful SEO campaign.
Not all links are created equal. Find out how different types of links change their power depending on their position on a page. Study the latest link authority trends and learn how to keep your link authority.
I hope "start doing SEO" is on the list of your New Year resolutions because these 3 mythical letters have stopped being a buzzword years ago. Let's face the fact — in 2019, SEO is not a nice addition to your business, it's a must. However, there are many website and business owners who still haven't implemented SEO in their marketing strategies or simply lack SEO knowledge.
I agree, SEO is not a bed of roses, but here're 5 powerful arguments that will definitely inspire you to start doing SEO the second you finish reading this article!
While you are in the constant process of optimizing your site for desktop (yes, Google updates, almost half the space of the SERP occupied with the results from the Google Knowledge Graph, etc.), you suddenly realize that you also have to optimize it for mobile search in the face of Google's shift to mobile-first indexing. And then, when you are at peace with all the things you will have to do and take into account, there it comes — voice search optimization. Pretty painful. But, you know, everything is difficult before it's easy. All we need is some understanding of what is going on and the plan for what to do.
For maximum traffic and payoff, it's not enough to simply rank high in Google. You have to rank with the right page (relevant & converting) for each keyword, and take immediate action whenever a wrong page shows up in search instead of the intended one. Today I'm sharing the 8-step process to find, fix, and prevent the issue.
Back in 2017, Google Lens and Pinterest Lens were launched. Around the same time, ASOS Style Match application was brought to life. Differing in the offered functionality, those apps had a major common feature. They allowed users to snap or upload an image of an object and get the info about it or recommendations on similar objects.
All those apps played a bet on visual search. And it appeared to be something people have long anticipated. Bing, Amazon, eBay, and dozens of smaller companies joined the club bringing consumers' experience to a new level. So probably, it's high time to keep an eye on visual search.