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Google’s Hummingbird Digest

Link-Assistant.Com | Posted in category Google Search Engine Optimization Search News


Google turned 15 last week and made one of the most thrilling and ambiguous confessions (on September 26) – it launched a new algorithm weeks ago and now it’s affected around 90 percent of searches worldwide.

The official announcement was also published on Google+ on Friday, September 27.

hummingbird update


Thus, Hummingbird is explained by Google itself as an ordinary algorithm tailored to tackle specific, complex queries and make Knowledge Graph a more wise and intuitive mechanism.

The industry response is still uncertain and even though it’s hard to make any predictions or analyze the algorithm impact there are some bold attempts to analyze Hummingbird and even first opinions.

FAQ: All About The New Google “Hummingbird” Algorithm

Danny Sullivan was certainly one of the first people who tried to provide SEO world with an explanation.

It’s marked in the article that Google’s algorithm was dramatically re-written in 2001 for the last time and that’s obviously a long period of time that had to result in a more radical change.  Explanation is given why one should not confuse Hummingbird with algorithms like Penguin or Panda.

The article is worth having a look at because it starts with basic concepts and uses quite a lot of comparisons to make the new algorithm understandable for SEOs with different level of expertise and knowledge.

Google Hummingbird Takes Flight: Biggest Change to Search Since Caffeine

Search Engine Watch also had a quick reaction and alarmed the industry on September 26. This article focuses on Hummingbird as on a logical replacement of Caffeine that Google launched in 2010.

While Caffeine aim was to improve indexing and crawling of sites Hummingbird is viewed as a better way to parse search queries.

Meet Hummingbird: Google Just Revamped Search To Answer Your Long Questions Better

Forbes published lots of silly and debatable articles on SEO last year but this is not one of them.  Robert Hof explains the importance of long queries both for users and Google that struggles to get more context and better answers to questions that might have not been asked yet.

More importantly this article also touches upon an important topic all other editions seem to have forgotten about. One of the main reasons for Google to introduce Hummingbird was the urgent need to address voice searches specifics.

Google Hummingbird Update, Explained

This article by Thomas Claburn gives you a very brief yet quite detailed explanation on Hummingbird and is rich in facts. It’s a perfect post for anyone who’s not really interested in drama and just wants to read the very essence of a new change.

 Google goes scraper with Hummingbird update

This blog post is probably one of the first (if not the first) opinions of the algorithm from an SEO specialist. Trevin Shirey views Hummingbird as a very serious threat to SEOs, webmasters, website owners and content producers as according to his opinion Google’s made another step to make people stick to and never ever visit any other site.

To prove that Google is eager to create an independent search eco-system Trevin demonstrates screen-shots of some of his queries.

Hummingbird: Move Over Caffeine, Hello Sweet Nectar

One man opinion is frequently a very interesting piece of information to read, but listening to SEO experts points of view is even more exciting. This post features many SEO stars who answer Hummingbird-related questions: Bill Slawski, Joel Klettke, Pete Meyers, Travis Wright, Anthony Pensabene and others.

Link-Assistant.Com's opinion

Hummingbird influence is hard to forecast and we will not dare to make any predictions as any opinion has a chance to give birth to rumors and speculations. However its launch is interpreted as something logical by our team. Google has been highly focused on mobile lately and this trend is purely trackable in recent AdWords improvements such as Enhanced Campaigns. Hummingbird being  just another step in the way Google tries to improve mobile experience can be one of many reasons why Humminbird exists. It is certainly not the only one.

Nevertheless, this algorithm seems to be relatively harmless by its nature. It's not tailored to punish anyone unlike others and is aimed at improving users experience, making search more keyword-free and closer to real-life questions. Should an ordinary SEO specialist be afraid of it? Probably not, there's little we can take control of and search results will still vary from user to user. Looks like Hummingbird was developed for a purely noble cause and will not affect ordinary SEOs.

Please share your opinion in the comments below!

Important update: after we published this post, we made a detailed guide on handling Hummingbird.

Google's new update explained:

What Hummingbird means for your site?

Check out the guide

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