A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view.
And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
Do you struggle with getting links to your local business? This blog post will help you figure out how to drive local links to your site.
Look at the local SEO ranking factors from the entities-based perspective and discover new ways of optimizing your business.
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Brian Kato, a solopreneur working with local businesses, uncovers some of his outside the box tricks in an SEO case study.