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How to build trust for an ecommerce site in both search engines and users

November 27th, 2013 | Andrew Goldberg

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Build trusted sites

After a number of Google Updates, it looks pretty challenging to focus on certain SEO factors – meta tags have become less important and backlink anchor texts must be treated with utmost care, but fortunately there’s one huge and critically important factor you can start working on today – TRUST!

Let’s review the ways of making your ecommerce site more trustworthy for search engines and users. Read more »

17 Internet Marketing Blogs Newbies Should Actually Read

November 26th, 2013 | Jan Guardian

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So you've just started your career in internet marketing and you are overwhelmed by the avalanche of blogs out there on the web.

Even if you have a desire to read them all, you might be afraid of falling into the abyss of irrelevant information, getting frustrated and wasting your precious time.

Cheer up! We've compiled a breakdown of 17 internet marketing blogs that are worth keeping an eye on!

Read more »

How to clean up a messy Twitter profile: full audit checklist

November 22nd, 2013 | Ksenia Dobreva

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If you are a community manager, you've probably created one or several social media accounts for brands or companies from scratch.

But imagine you have a customer who asks you to audit the social media account and (or) take care of it.

So once you've got the keys to the door you need to open it and see what you are going to work with.

Why do you need to audit and clean up a Twitter account?

There are chances Twitter strategy of the brand was not very wise. Most likely it was previously done unprofessionally (and now they hired you, hooray!). Read more »

True Stories: How Social Media Saved My Life

November 19th, 2013 | Olga Filonchuk

Name:

4 people share their social media experience

The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.

Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.

Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.

I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.

Enjoy the ride! Read more »

BuzzBundle giveaway winner – congrats!

November 11th, 2013 | Ksenia Dobreva

Name:

BuzzBundle giveaway is now over, and we thank you all for participating, sharing and commenting!

Our winner for today is Edgar Gelman from Vegga Consulting! Thanks for taking part in the giveaway and congratulations for winning the free copy of BuzzBundle software.

For those who didn't win: keep your chin up! Subscribe to our blog RSS, follow us on Twitter and don't miss future offers and contests from Link-Assistant.Com.

Happy holiday season!

20 social media resources you need to keep pace with the industry

November 7th, 2013 | Ksenia Dobreva

Name:

 

social media resourcesSocial media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.

What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.

In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »