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The Ultimate Guide to Brand Management for Online Marketers

October 21st, 2013 | Alesia Krush

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brand logos

 

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

David Ogilvy

 

 

 

What is a brand? It is a visual, auditory or conceptual image (or all these things at once) that people associate with your product or service.

For instance, when one sees the red Coca Cola logo or hears the Coca Cola signature tune, such things like the taste of the beverage, its texture and color spontaneously spring to mind.

The brand also helps your product or service stand out in the market, but whether you achieve this or not depends on how well-researched and ingenious your branding strategy is.

In short, brand management lies in creating and maintaining your brand's image in such a way that it is:

  • easily recognizable (this is achieved by being proactive and consistent with branding efforts) Read more »