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SWOT Analysis Of A Typical Start-Up Social Media Strategy

January 1st, 2016 | Olga Filonchuk

Name:

Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?

First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.

You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle.

Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.

Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.

The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

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A Complete List of Little-Known Tricks to Finding Anyone’s Email Address

January 1st, 2016 | Olga Filonchuk

Name:

guide to finding an email address

Living in the age of Internet should have made people's lives easier.  Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy.

However I am not going to talk about the fact that mankind would rather browse the web to learn how to make an awesome make-up for a perfect selfie rather than to find out if there's been a progress in AIDS treatment.  What surprises me more is that a world where people are supposed to get connected easily even if they don't know each other is paradoxically closed for such kind of interaction.

We can find almost anyone on social networks but it's getting harder to have a chat with them if they don't know you personally.  Some people call it privacy, others call it a challenge. Read more »

Top 7 Social Media Successes Of 2013

December 6th, 2013 | Olga Filonchuk

Name:

2013 is changing into 2014
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »

True Stories: How Social Media Saved My Life

November 19th, 2013 | Olga Filonchuk

Name:

4 people share their social media experience

The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.

Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.

Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.

I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.

Enjoy the ride! Read more »

Technical Support On Social Media: Big Companies Lessons

August 15th, 2013 | Olga Filonchuk

Name:

Customers want you now, they want you 24/7 and your time zone sleep preferences are of little concern to them.

They contact your support team and if they feel that your support reps are taking too much time to reply (they always think so), they are most likely to get you on Twitter, Facebook, Google+, etc. It's OK if you have like 5-6 support requests on social networks per day, but what if there are more?

Let's see how big brands cope with huge loads of support requests on Social Media and how massively they fail/succeed.

Lufthansa

Lufthansa Facebook page is one of the greatest examples of the social media managers' team any company would die to hire. If you have a careful look at their wall you'll notice that new messages are being sent to LuftHansa every hour (at least 3-4 per hour). Some of them are positive, some of them are complaints or just accusing words. The remarkable point is that support is provided minimum in two languages: English and German. Can your team be called a bi- or multilingual?

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Social Media Managers : what they do & what they should do

July 16th, 2013 | Ksenia Dobreva

Name:

Image credit

social media

As a Social Media Manager at Link-Assistant.Com I participate in social media communities, talk to people that work in the same field, including SEOs, Internet Marketers, PPC specialists and so on.

All in all specific jobs often are surrounded by numerous misconceptions, and I believe this is almost inevitable. And there is a big misconception about the job of a social media manager. It comes from people who manage social media networks and from those who do other jobs in companies. Read more »