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SWOT Analysis Of A Typical Start-Up Social Media Strategy

January 1st, 2016 | Olga Filonchuk

Name:

Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?

First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.

You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle.

Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.

Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.

The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

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A-Z Guide to Inbound.Org: Using the Community of Internet Marketing News the Right Way

January 15th, 2014 | Vitaly Gonkov

Name:

Inbound.Org

If you are engaged in Internet marketing and want to learn more about the industry, you may have heard of the website called Inbound.Org.

Inbound.Org is a great social news website entirely dedicated to everything related to online marketing. Basically, that is a community-based news platform, where members can submit the most interesting and up-to-date industry news and decide which one really matters.

The website was launched a couple of years ago but quickly won popularity with both seasoned and new internet marketers.

However, if you surf the Web, you may come across different opinions about the community. The point is that Inbound.Org is a unique platform that has a strict set of rules not everyone is aware about. That resulted in multiple TOS violations and was the main reason why lots of beginning marketers burnt their fingers when contributing to the community.

This post will explain how to avoid any pitfalls when using Inbound.Org, and teach you what to do to get most out of the website.

Read on to learn how to:

  • join the Inbound.Org community and set up your social profile there;
  • discover website's little-known features;
  • manage content on Inbound.Org the right way;
  • understand the content voting system;
  • avoid bans and penalties;
  • build your authority in the community and enlarge your social following.

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20 social media resources you need to keep pace with the industry

November 7th, 2013 | Ksenia Dobreva

Name:

 

social media resourcesSocial media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.

What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.

In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »

Hippocratic Oath of a Social Media Manager: 30 Commandments

September 12th, 2013 | Olga Filonchuk

Name:

Some snobs say Social Media managers are useless staff and get their salaries for the job that could have been distributed between other departments with no harm. I will not fight with them (no, not today) and would rather suggest we imagined that SMM was as important as medicine for instance.

Imagine, you've entered the university to study SMM and now you're about to say your Hippocratic Oath. How will it look like?

social media oath

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Social Media Managers : what they do & what they should do

July 16th, 2013 | Ksenia Dobreva

Name:

Image credit

social media

As a Social Media Manager at Link-Assistant.Com I participate in social media communities, talk to people that work in the same field, including SEOs, Internet Marketers, PPC specialists and so on.

All in all specific jobs often are surrounded by numerous misconceptions, and I believe this is almost inevitable. And there is a big misconception about the job of a social media manager. It comes from people who manage social media networks and from those who do other jobs in companies. Read more »

Monthly SMM Ninja Plan: Neo Lessons

May 29th, 2013 | Olga Filonchuk

Name:

The information flow on Social Media is enormous, strong as a flood and fatal for your personal and working time like a hurricane. Yes, it's almost a natural phenomenon where you have little control without proper beforehand planning and which development curve has already acquired a negative tendency.

Before you look at the comics and then hurry up to close the tab with this article, I just want to confirm it's not a WWBD (what would Buffy do) post (WWND - what would Neo do - in our case). We're trying to dig deeper and suggest you on applying feasible solutions to your ambitious SMM month plan that looks usually like this:

Social Media Comics

You know multitasking, I know multitasking and Neo is the king of multitasking, but who cares if you just don't have time for everything? Aha, you think that this is what to-do lists are for: to help you manage your activities. But before we talk about your activities, let's focus on your goals first. Read more »