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SWOT Analysis Of A Typical Start-Up Social Media Strategy

January 1st, 2016 | Olga Filonchuk

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Do you remember how scared you were when you first learned how to swim? Do you remember how exactly your body attempted to move and react to a changing surrounding?

First you were probably panicking, and then you were trying to move just as if you were touching the ground. Finally you gave up and learned to do it quite the other way round.

You developed a new muscle memory and realized that swimming and walking have very little in common but both activities can be equally fun.

Practically any social media strategy has a resembling life circle.

Firstly you don't have a clue what's this all Twitter/Facebook/Google+ is about and want to run away to cold-calling, constant spam emails and sales pitches like my-name-is-Jeff-and-we-guarantee-you-number-one-position-in-Google-in-two-weeks-or-your-money-back.

Then you're trying to do Social Media just as if it were any other old traditional type of Marketing, but the problem is that it's not old, it's not traditional and it's not straight-forward.

Eventually you learn how to do, what I personally call, the right thing and become more or less decent in Social Media, but that's not what I am going to talk about.

The transition from each phase is painful, scary and soaked with sweat. The goal of this article is trying to understand what we are or were all doing wrong on the second base (I mean SMM, not love affairs).

Read more »

A-Z Guide to Inbound.Org: Using the Community of Internet Marketing News the Right Way

January 15th, 2014 | Vitaly Gonkov

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Inbound.Org

If you are engaged in Internet marketing and want to learn more about the industry, you may have heard of the website called Inbound.Org.

Inbound.Org is a great social news website entirely dedicated to everything related to online marketing. Basically, that is a community-based news platform, where members can submit the most interesting and up-to-date industry news and decide which one really matters.

The website was launched a couple of years ago but quickly won popularity with both seasoned and new internet marketers.

However, if you surf the Web, you may come across different opinions about the community. The point is that Inbound.Org is a unique platform that has a strict set of rules not everyone is aware about. That resulted in multiple TOS violations and was the main reason why lots of beginning marketers burnt their fingers when contributing to the community.

This post will explain how to avoid any pitfalls when using Inbound.Org, and teach you what to do to get most out of the website.

Read on to learn how to:

  • join the Inbound.Org community and set up your social profile there;
  • discover website's little-known features;
  • manage content on Inbound.Org the right way;
  • understand the content voting system;
  • avoid bans and penalties;
  • build your authority in the community and enlarge your social following.

Read more »

Top 7 Social Media Successes Of 2013

December 6th, 2013 | Olga Filonchuk

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2013 is changing into 2014
Another year's almost over, and - wow! - what a year it was! Some companies had true fun on Social Media while others were struggling to cope with miserable consequences of their controversial actions.
Today we're offering you to look back and remember the companies who kept us in awe on Social Media. By analyzing all successful cases one can spot a certain tendency to align our own SMM strategies for 2014. Read more »

True Stories: How Social Media Saved My Life

November 19th, 2013 | Olga Filonchuk

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4 people share their social media experience

The idea for this post came suddenly and thoughts that gave grounds for its growth were not positive. About a year ago I found out about the girl named Stacey who'd been struggling with lung cancer for about 2 years by then. She was a group mate of my friend's boyfriend and also a childhood friend of my former colleague. Yeah, small world.

Stacey died on October 22, 2012. 2 days after I got a newsletter from a local charity service where they mentioned how much money they gathered for her treatment in Israel. I still don't know why I got so furious but I wrote them back: ''Are you insane?!? She's been dead for 2 days by now'' and then sent messages to my friends not to open this newsletter.

Stacey's friends earned lots of money on Social Media – they sold their pictures, participated in auctions and contacted this local charity service who arranges dates between the youth if they provide money for charity. Stacey still died and nothing will change it now.

I wanted to change my mood on October 22, 2013 and I just googled: ''how social media saved my life''. And today I am offering you 5 outstanding, inspirational, positive stories that will make you believe in humanity and in Social Media.

Enjoy the ride! Read more »

20 social media resources you need to keep pace with the industry

November 7th, 2013 | Ksenia Dobreva

Name:

 

social media resourcesSocial media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.

What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.

In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »

Top 15 SEO Experts to follow on Twitter

October 25th, 2013 | Olga Filonchuk

Name:

followBeing new to something sucks anywhere and anytime. Being a young specialist in SEO can make your head explode as this industry is for the one who has the guts to keep a finger on the pulse of any minor change in a vagarious SEO world.

This is why we've prepared this list of SEO pros to follow on Twitter. These folks are fast, have relevant experience, personal opinion and can also have a decent chat with you.

The choice isn't based on followers' count like the majority of resembling posts but rather on:

  • Influence in the industry
  • Ability to produce genuinely unique opinion that at times contradicts with an established opinion in the industry
  • Whether a user is active on Twitter
  • Whether a user responds to ''ordinary mortals'' Read more »