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Hippocratic Oath of a Social Media Manager: 30 Commandments

September 12th, 2013 | Olga Filonchuk


Some snobs say Social Media managers are useless staff and get their salaries for the job that could have been distributed between other departments with no harm. I will not fight with them (no, not today) and would rather suggest we imagined that SMM was as important as medicine for instance.

Imagine, you've entered the university to study SMM and now you're about to say your Hippocratic Oath. How will it look like?

social media oath

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Technical Support On Social Media: Big Companies Lessons

August 15th, 2013 | Olga Filonchuk


Customers want you now, they want you 24/7 and your time zone sleep preferences are of little concern to them.

They contact your support team and if they feel that your support reps are taking too much time to reply (they always think so), they are most likely to get you on Twitter, Facebook, Google+, etc. It's OK if you have like 5-6 support requests on social networks per day, but what if there are more?

Let's see how big brands cope with huge loads of support requests on Social Media and how massively they fail/succeed.


Lufthansa Facebook page is one of the greatest examples of the social media managers' team any company would die to hire. If you have a careful look at their wall you'll notice that new messages are being sent to LuftHansa every hour (at least 3-4 per hour). Some of them are positive, some of them are complaints or just accusing words. The remarkable point is that support is provided minimum in two languages: English and German. Can your team be called a bi- or multilingual?

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Social Media Managers : what they do & what they should do

July 16th, 2013 | Ksenia Dobreva


social media
Photo Credit: photo by Richard Goodwin,

As a Social Media Manager at Link-Assistant.Com I participate in social media communities, talk to people that work in the same field, including SEOs, Internet Marketers, PPC specialists and so on.

All in all specific jobs often are surrounded by numerous misconceptions, and I believe this is almost inevitable. And there is a big misconception about the job of a social media manager. It comes from people who manage social media networks and from those who do other jobs in companies. Read more »

Monthly SMM Ninja Plan: Neo Lessons

May 29th, 2013 | Olga Filonchuk


The information flow on Social Media is enormous, strong as a flood and fatal for your personal and working time like a hurricane. Yes, it's almost a natural phenomenon where you have little control without proper beforehand planning and which development curve has already acquired a negative tendency.

Before you look at the comics and then hurry up to close the tab with this article, I just want to confirm it's not a WWBD (what would Buffy do) post (WWND - what would Neo do - in our case). We're trying to dig deeper and suggest you on applying feasible solutions to your ambitious SMM month plan that looks usually like this:

Social Media Comics

You know multitasking, I know multitasking and Neo is the king of multitasking, but who cares if you just don't have time for everything? Aha, you think that this is what to-do lists are for: to help you manage your activities. But before we talk about your activities, let's focus on your goals first. Read more »

Medium: Social Network on Steroids or Interaction Failure?

April 11th, 2013 | Olga Filonchuk


''Part of the beauty of such a system is that people are going to write stuff other people don't agree with.''

Medium was largely talked about a couple of months ago. Another social network, which is a kind of compilation of Blogger and Twitter, is a baby product of Evan Williams and Biz Stone, former employees from Blogger and Twitter. The service was  opened in beta version for some early subscribers about 2 weeks ago.

And I happened to be one of them. Woohoo!  I haven't been excited about the idea itself that much since Pinterest launched. While Pinterest compelled to my consumption-self (come on, it's not really about lofty matters), Medium compels to my high-quality-self.


Basically it's a writing and reading platform with nothing extra.  It's as simple as Twitter is but with a new format. While Twitter limits you and makes you think carefully about what you want to say, Medium gives you freedom to express your thoughts just the way you like.

Everything which is simple easily becomes addictive for Social Media maniacs. It's not a sensational thought but you might keep it in your mind before investigating Medium deeper and being caught in his powerful network of simplicity and information richness.

When you log in with your Twitter account (quite an easy way, ha?) if you hover your mouse to the letter “M” on the top of the page you can see a brief menu where each point is logical and quite understandable.  However, some may turn to be key points for personal and professional use. Read more »

Lady Gaga is following you … Yeah, right.

July 2nd, 2012 | Tanya - Link-Assistant.Com


Earlier this week, Tom Webster’s readings got me thinking of spam.

Huge bags of digital trash get dumped on us with annoying regularity. Sometimes the bags are closed, and we simply discard them all with a click - something I practice daily with email junk.

But in some cases it's hard to spot trash. Take Twitter, a hotbed for gullible social media explorers and intricate spam networks, as an example. If you don't get good at spotting spammers, and spotting them quickly, they will get the better of you. You may leave Twitter altogether, disillusioned, confused and humiliated.

To not let that happen, let's examine most glaring signs of Twitter spam.

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