A searcher's first experience with your brand happens on Google's SERPs — not your website. That is why in this guide we're talking about reputation management SEO, or owning your branded keywords in Google.
So, after reading this post, you'll learn how to:
1. Maintain control over the ranking pages and their order
2. Make the most of Google SERP features
3. Influence the content of the ranking pages
4. Get your branded keywords on Google SERPs