Digital Marketing

Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.

Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.

Affiliate marketing is a great way to monetize a website and SEO is a great way to fuel affiliate marketing. How do you put the two together? Read this article to find out.

We've made a list of SEO tools that fit all the typical needs of an SEO agency. Accuracy, automation, reporting — see what matters most for you.

A searcher's first experience with your brand happens on Google's SERPs — not your website. That is why in this guide we're talking about reputation management SEO, or owning your branded keywords in Google. So, after reading this post, you'll learn how to: 1. Maintain control over the ranking pages and their order 2. Make the most of Google SERP features 3. Influence the content of the ranking pages 4. Get your branded keywords on Google SERPs

Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.

We’ve analyzed dozens of digital marketing tools to make a list of those that will let you build a smooth business workflow, from launch to growth.

Tips collected from industry experts and a handpicked list of our favorite WordPress themes

In this article, I share 23 proven ways to increase your website traffic. Check them out.

I wanted to spot some benefits of GA 4 and figure out how to use it for SEO in a new way. The guide is split into Q&As and comparison of the main features. Enjoy!

Where do you find the people in need of SEO and how do you pitch your SEO services to them? Check out 6 proven strategies to get new SEO clients right now.

If you want to optimize your YouTube SEO and don't know where to start, check out these recommendations to get your video to the top.

A reliable web host ensures the safety and accessibility of your online services. Learn how to choose a proper web hosting solution that meets your business marketing and SEO goals.

Check out the list of blogs where you can pitch your tech startup and get press coverage to make the industry decision-makers hear your name.

Is there a roadmap every newbie could use to spot affiliate opportunities? I asked 15 recognized online entrepreneurs to dwell on that.