Digital Marketing

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Search engine optimization has gradually evolved from a stand-alone activity to an integral part of the online marketing mix. SEO managers, PPC managers, SMM managers, community managers, You-Name-It managers should play together to squeeze maximal ROI out of the marketing budget. In practice, however, businesses have to opt for fewer online marketing channels. This guide will help you decide when and why to choose between SEO and PPC, and how to combine them so that you get most of your presence in SERPs.
Yauhen Khutarniuk
Jul 19, 2022
6787
Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.
Masha Maksimava
Jul 18, 2022
5813
Affiliate marketing is a great way to monetize a website and SEO is a great way to fuel affiliate marketing. How do you put the two together? Read this article to find out.
Katherine Stepanova
Jul 18, 2022
31654
We've made a list of SEO tools that fit all the typical needs of an SEO agency. Accuracy, automation, reporting — see what matters most for you.
Tatiana Tsyulia
Jul 18, 2022
7452
A searcher's first experience with your brand happens on Google's SERPs — not your website. That is why in this guide we're talking about reputation management SEO, or owning your branded keywords in Google. So, after reading this post, you'll learn how to: 1. Maintain control over the ranking pages and their order 2. Make the most of Google SERP features 3. Influence the content of the ranking pages 4. Get your branded keywords on Google SERPs
Tatiana Tsyulia
Jul 17, 2022
8548
Struggling to rank a new website? Here are some SEO tips on how to fight the sandbox effect and show Google that your website can be trusted.
Andrei Prakharevich
Jul 16, 2022
23823
We’ve analyzed dozens of digital marketing tools to make a list of those that will let you build a smooth business workflow, from launch to growth.
Tatiana Tsyulia
Jun 25, 2022
3249
Tips collected from industry experts and a handpicked list of our favorite WordPress themes
Aleh Barysevich
Jun 20, 2022
5307
In this article, I share 23 proven ways to increase your website traffic. Check them out.
Ilona Kunihel
Jun 08, 2022
7259
I wanted to spot some benefits of GA 4 and figure out how to use it for SEO in a new way. The guide is split into Q&As and comparison of the main features. Enjoy!
Tatiana Tsyulia
May 25, 2022
12380
Where do you find the people in need of SEO and how do you pitch your SEO services to them? Check out 6 proven strategies to get new SEO clients right now.
Zlata Verzhbitskaia
May 10, 2022
23489
If you want to optimize your YouTube SEO and don't know where to start, check out these recommendations to get your video to the top.
Zlata Verzhbitskaia
Mar 29, 2022
794697
A reliable web host ensures the safety and accessibility of your online services. Learn how to choose a proper web hosting solution that meets your business marketing and SEO goals.
Pui Mun Beh
Mar 23, 2022
1375
Check out the list of blogs where you can pitch your tech startup and get press coverage to make the industry decision-makers hear your name.
Zlata Verzhbitskaia
Mar 11, 2022
8769
Is there a roadmap every newbie could use to spot affiliate opportunities? I asked 15 recognized online entrepreneurs to dwell on that.
Olga Gabdulkhakova
Feb 22, 2022
5261
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