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Missed SEO opportunities (Part 2): Run SEO Analysis like a Pro

September 25th, 2013 | Vitaly Gonkov

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If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.

In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.

 

 

From this post you will learn how to:

  • conveniently organize big amounts of SEO data;
  • run comprehensive SEO analysis of big websites;
  • research SEO data with the help of Excel;
  • spot underperforming pages and find out the reasons of their poor performance;
  • make the necessary adjustments to improve your current SEO strategies.

In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.

Ok, let it roll.

Read more »

Missed SEO Opportunities (Part 1): Fixing Pages that Could Do Better for SEO

September 20th, 2013 | Vitaly Gonkov

Name:

 

SEO is like a huge iceberg. Alongside with well-known standard practices, there are lots of unseen elements, all working in concert to deliver collective impact on website rankings. The more seamlessly the whole system works, the more productive an SEO campaign is.

Hence, the major priority of any website promoter is to ensure that they do not overlook any important SEO aspects and consider both popular SEO techniques and little-know SEO tweaks when planning their campaigns.

This practical guide will teach you how to:

- find undetected issues that may hold back site's ranking progress;
- enhance popular SEO practices with some little-known tweaks;
- use site ranking potential to the fullest extent.

 

So, let's roll up our sleeves and get down to work.


10 robots.txt files worth to have a look at

July 8th, 2013 | Ksenia Dobreva

Name:

Even a junior SEO knows what a robots.txt file is. While performing my marketing job I have come across a lot of interesting cases connected with these files and their usage. So I compiled a list of robots files for you to have a look and enjoy. Read more »

Speeding Up Your Websites: Quick On-Site Changes That’ll Reduce Bounce Rate

April 5th, 2013 | Link-Assistant.Com

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guest post by Luke Marchie

According to some co-workers, obsessively shaving down load times is becoming a bit of a bad habit for me.

While most site's I've worked with arrive on my desk with a fairly decent load time there is always work that can be done to help bring these up to speed which has become a vital part of our standard on-site clean up we perform for new clients.

Not only is site speed surmised to be a growing factor in your search engine rankings, but you almost always notice a reduction in your bounce rate once you've spent some time optimizing your load times.

A good rule of thumb is the more often you shout obscenities at your computer screen while a site loads the more benefit you'll get once it's been optimized.  Of course, this test might depend entirely on the demeanor of the user.

Even on a "good day" our client was still seeing load times as high as 5 seconds.

While my screenshot of the 11 second load time is missing, even on a "good day" our client was still seeing load times as high as 5 seconds from Pingdom's load time checker. Read more »

Best landing page split testing tips from the PROs

February 18th, 2013 | Ksenia Dobreva

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If you are reading this article, you probably know what a landing page is. At least we hope so, because we can't wait to share our tips with you instead of telling you boring basic things which are two clicks away from you in Google.

Well, while most marketers know what a landing page is, not all of them clearly understand what split testing is and how it can be useful for a client. I believe most of SEO folks are aware of basic landing page rules and build their pages knowing what they do. But just using these tips is not enough if you are not satisfied with conversion or want to squeeze more results from your landing page.

SEO cannot be over, it can be paused or stopped, and there is also something you can do to improve the results. Landing page split testing allows you to understand what works best. Read more »

Not.coms: should websites sacrifice ranking scope for playful brand perception?

January 21st, 2013 | Ksenia Dobreva

Name:

“In the future, fortune could well favor those who didn’t sell their good domain names too cheaply, or too boldly”

Frank Schilling

Picking a right domain for your website has been a part of SEO basics for several years now.

A website address is not only a way to reach your page using a browser. It is also a part of branding: domain explains a company’s name or product, gives some ideas about your business sector and simply is a thing to remember and associate with a brand.

Choose a superb and catchy website address, play with the company name and words that describe some essence and purpose of your page, because this is a great way to boost your brand awareness even before a detailed SEO campaign is started.

There are a lot of options you can use to make your domain work for you. But today we are not speaking of keywords, website name length and using a brand name in it. There is an important issue about your website which is a top-level domain (TLD). Simply defined, TLD is the last part of a full domain name. For google.com TLD is obviously .com. Read more »