Must Read on Google Algo Updates
Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2025 and what myths to leave behind.
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Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
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Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.
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Expertise, Authority, and Trust (E-A-T) has long been a controversial SEO topic, so here is the final, fact-based answer on whether it is a ranking factor.
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Just like most Google algorithm updates, RankBrain is shrouded in mystery. The truth is, RankBrain is one of the most essential parts of Google's core algorithm and machine learning system that the search engine uses to offer improved search results.
In this article, you'll receive answers to the most frequently asked questions, including how RankBrain actually works, how it changed SEO, and how to optimize for it.
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