Google's ranking factors are soon to include three new metrics: page speed, interactivity, and stability, known jointly as Core Web Vitals.
Find out how Google works and what algorithms are behind the most popular search engine in the world.
From current ranking signals to future algorithm updates — Google patents are the ultimate source of SEO knowledge. Here are the ones you should know about.
Can LSI keywords help your SEO? Find it out in our brief guide to latent semantic indexing. Review of LSI keyword tools included!
Just like most Google algorithm updates, RankBrain is shrouded in mystery. The truth is, RankBrain is one of the most essential parts of Google's core algorithm and machine learning system that the search engine uses to offer improved search results.
In this article, you'll receive answers to the most frequently asked questions, including how RankBrain actually works, how it changed SEO, and how to optimize for it.
Ranking factors change as the search algorithm evolves. Let's have a look at what to consider as ranking factors in 2025 and what myths to leave behind.
SEO PowerSuite's team have visited SMX East conference and brought valuable insights as well as latest tendencies in SEO industry. Learn what's hot today and how to prepare for it.
Mobile Page Speed update inspired the experiment that showed: now it's Optimization score that matters for rankings. Get to know the experiment results and grab a 9-step checklist to improving Optimization score.
Mobile page speed started to be rolled out. We ran an experiment for one million pages to see if the industry has been impacted one week after the update.
Page speed is becoming a ranking factor for mobile searches in July 2018. We looked at one million pages in mobile search results to determine how page speed influences rankings as of today, and here's what we found.
As Google's search results grow increasingly personalized, accurate rank tracking is becoming a challenge. The concept of accuracy itself has become somewhat vague: if there are as many SERP variations as there are locations, which one should you consider "accurate"? In this post, I'll look at the different ways Google personalizes search results, their impact on SEO, and tips to ensure that personalization doesn't falsify your ranking data.
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.
Check your site for Penguin, Panda and other penalties