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Want to Be on the Knowledge Graph? Get Listed in Google’s Freebase [Full Guide]

November 20th, 2013 | Alesia Krush

Name:

[This article has been updated following some changes in Freebase's structure and interface]

When Matt Cutts spoke about the Knowledge Graph at SES San Francisco in 2012, he revealed, for the first time, the primary data source behind Google's things-not-strings endeavor - Google's Freebase.

Freebase is a Google-owned database of topics/entities associated with real-world things. It compiles information from multiple sources such as Wikipedia to display it on the Knowledge Graph. What could  be of particular interest to Web marketers is that the project is open-source and anyone can contribute to it.

So, if you've been wondering how to make the information about your company or brand appear on the Knowledge Graph - this post will teach you how to enter it straight into Google's Freebase.

How Freebase data is organized

Freebase's most basic elements are topics. Each topic represents a single concept or a real-world thing, for example, William Shakespeare, Eiffel Tower, Friendship, etc. Each Freebase topic is assigned a unique ID number, can be broken into more topics or merged with other ones. Read more »

How to consistently produce amazing content? 8 top bloggers and content marketers know the answer

November 11th, 2013 | Olga Gabdulkhakova

Name:

We all aim for great content. Bloggers, SEOs, content strategists, marketers, small business owners - we all want to add value to our readers with best articles, videos, whitepapers, podcasts, infographics, etc.

But when it comes to actually creating worthy content on a regular basis, we realize it's easier said than done.

At some point we need tips from content thought leaders to make sure we're moving in the right direction. With that in mind, I approached leading bloggers and content marketers with one and the same question:

How to consistently produce amazing content?

In this article, you'll find insights from 8 experts who built their authority through writing valuable stuff that resonates with their readers.

So, do top content folks have any secrets? Read on to find out! Read more »

20 social media resources you need to keep pace with the industry

November 7th, 2013 | Ksenia Dobreva

Name:

 

social media resourcesSocial media is a rapidly changing industry. You can be a skilled social media marketer or an enthusiastic newbie that has social in their blood, but keeping up with the changes is highly important for your work.

What is more, you can't think of social as a separate world with its rules and trends, but you'd rather think of it as of an integral part of internet marketing process.

In this article I'm going to share some resources that I personally use for getting most of necessary information about social media. Read more »

I’m Brian Dean and SEO has changed my life: confessions of a popular IM consultant

October 30th, 2013 | Olga Gabdulkhakova

Name:

Today Link-Assistant.Com is happy to interview Brian Dean, who many of you know as a popular online entrepreneur and a professional SEO.

In this article, you'll learn about:

- the most important thing for getting and retaining SEO clients,

- what a typical day of a make money online guy looks like,

- an affiliate marketing strategy works for Brian,

- a link building pattern can be almost universally applied to any niche,

- how to target your content when running an IM blog .


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Brian's short profile

Expertise: SEO trainer,
SEO consultant,
Blogger,
Affiliate Marketer.

Website: Backlinko

Social: Twitter, Google+

.

Read more »

7 ways to make sites fun and get links and traffic

October 23rd, 2013 | Ksenia Dobreva

Name:

Websites fun and Easter EggsWe do remember that people share things they like. Easter Eggs and fun stuff on websites is a wonderful way to promote your business, and here's why:

  • You get natural links.

    Your funny page is very likely to appear in numerous trick collections on the web. Also people share great stuff on Reddit and forums.

    Thus, your link profile will benefit from being listed in a Mashable website Easter Egg list (or any other trusted website).

  • You get traffic.

    While people share your trick with friends and on social, you are going to receive high traffic from these shares around the year.

  • You get social shares, which brings you more traffic and all the benefits of social presence.

  • You give people fun and entertainment, which is as important as creating valuable content. Making fun is extremely helpful during the holiday season. Also it can be a piece of great evergreen content regardless of the season.

  • You give unique experience. Fun and unexpected stuff on a website guarantees people remember you and your company.

Read more »

Missed SEO opportunities (Part 2): Run SEO Analysis like a Pro

September 25th, 2013 | Vitaly Gonkov

Name:

 

If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.

In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.

 

 

From this post you will learn how to:

  • conveniently organize big amounts of SEO data;
  • run comprehensive SEO analysis of big websites;
  • research SEO data with the help of Excel;
  • spot underperforming pages and find out the reasons of their poor performance;
  • make the necessary adjustments to improve your current SEO strategies.

In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.

Ok, let it roll.

Read more »