Not sure how to get new backlinks? Try out these proven link-building strategies recommended by Ann Smarty.
This guide brings together the most useful titles for professionals who already know the basics and want to go deeper: SEOs leading teams, PPC specialists broadening into organic, and marketing managers translating strategy into measurable growth.
Discover the key SEO trends for 2026 — AI search, E-E-A-T, branding, video, and Search Everywhere — plus practical steps to stay visible.
In this guide, we’ll look at how to create meaningful search engine ranking reports that clients and executives actually understand. You’ll learn what metrics to include, how to structure your data, and which tools make reporting fast, accurate, and insightful.
Discover Semrush’s Black Friday 2025 deals and discounts. Learn what’s included this year, when the offer goes live, and see cheaper SEO alternatives like RankDots and SEO PowerSuite.
Discover everything you need to know about Ahrefs Black Friday 2025 and explore insights to find the best SEO tools for your marketing success.
In this guide, we’ll unpack what GEO really is, how it fits into the bigger SEO picture, and what you can do today to make AI assistants choose your content as their go-to citation.
Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
Check everything we know about Google's PageRank today, learn how to optimize your website, and see some predictions on PageRank's future.
Learn what Semantic SEO is, why it matters in 2025, and how AI and large language models are changing search. See examples, strategies, and tools to master semantic SEO.
Learn what SERP volatility is, what causes it, and how to measure and respond to ranking fluctuations. Discover the best tools and strategies to manage volatility effectively.
Learn what SERP tracking is, why it’s essential for SEO, and how to use rank tracking tools to monitor keywords, analyze competitors, and grow search visibility.
Learn what a rich snippet is, how to add schema (JSON-LD), and whether rich snippets help SEO. Step-by-step examples and tracking with Rank Tracker.
Semrush too pricey? Here are 18 alternatives — from free SEO tools to pro-level platforms — compared by features, costs, and best use cases.
In this guide, we’ll unpack the ins and outs of share of search: how it stacks up against other metrics, the ways to measure it, and what you can actually do to grow it.