Google rolls out algorithm updates once or twice every month (and that's just the ones we know about!), but not all of them have an equally strong impact on the SERPs. To help you make sense of Google's major algo changes in the past years, I've put up an up-to-date cheat sheet with the most important updates and penalties rolled out in the recent years.
Not sure how to get new backlinks? Try out these proven link-building strategies recommended by Ann Smarty.
Learn what Semantic SEO is, why it matters in 2025, and how AI and large language models are changing search. See examples, strategies, and tools to master semantic SEO.
Get our free 2025 SEO checklist. Discover 40+ essential steps, from technical fixes to advanced LLM optimization for Google, ChatGPT, and Gemini, to boost your website's visibility.
In this keyword mapping guide, we’ll navigate you through the process of keyword mapping and show you how to make it less time-consuming and more efficient.
Learn 35+ ways how to use SEO SpyGlass for backlink audit and evaluation, competitor analysis, brand reputation management, and more unexpected yet crucial SEO tasks.