A major change in Google's local search happened on Thursday, August 6th — a new way of listing local businesses in search results was rolled out, changing the previous "local 7-pack", where seven local businesses were featured, to a trimmed "local 3-pack" view.
And while the SEO industry is shaken up with lots of polar opinions on how the change will influence local visibility and traffic, we've put up a short guide to help you make sense of the update and adjust your SEO strategy.
Google's results can be misleading, biased, or just wrong — and when we spot the obvious blunders, we tend to laugh them off. "That's alright, computers make mistakes". But what about the information that we don't know is incorrect or incomplete? And what about deliberate wrongness? Let's look into Google's search quality crisis, the possible reasons behind it, and the implications it has for how we form opinions about the world.
A scientific approach to understanding how search algorithms work on text classification and retrieval of relevant documents in response to a user query.
This guide focuses on the fundamentals of SEO and online marketing for businesses that are quite new to blogging. You'll discover how you can build the strong foundation for your blog, make it optimized for users and search engines, without spending a fortune on costly tools and services.
Read our simple guide to see how Google crawler works, and how to apply this knowledge in your SEO strategy.
Discover how Google's MUM update will change the search process, and learn how to adapt your SEO strategy to it.
Paid link building isn't something a lot of SEOs are willing to openly talk about — not if they do it, anyway. Perhaps that's what makes it a tactic that's mysteriously attractive and so freakin' dangerous at the same time. For this post, I spoke to 10 professional SEOs, asking them for their honest (and anonymous) opinion on paid link building.
Why keyword search volume is the least reliable pieces of data to exist in SEO and what to do about it.
An SEO guide on how to measure and improve page speed scores for your website.
Learn about popular SEO tactics that still persist despite being proven useless or even outlawed by search policies.
Single-page websites are getting increasingly popular. They look cool, are easy and cheap to create, and seem to work great for so many businesses. But can you get to the top of Google with a one-pager? Well... it depends. In today's guide to SEO for one-page websites, I'm sharing the pros and cons of single-page sites in terms of search engine optimization, along with actionable tips on making a one-pager rank for your keywords.
Should you be worried about negative SEO? Learn about the most common threats and ways to stay safe.
Do you struggle with getting links to your local business? This blog post will help you figure out how to drive local links to your site.
And the major challenge one faces with link building is… acquiring links. How to recognize which link building tactics would work when put into practice? 11 SEO experts clear up this point sharing some well-tried link building tactics.
With Google’s PageRank long gone, do we, SEOs, have any metric of the kind available today? At SEO PowerSuite, we use the metric called InLink Rank.