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Keywords - definition

Keywords are an important part of search engine optimization (SEO) because they help search engines understand the content and context of a webpage. By including relevant and targeted keywords in the content of a website, business owners can improve the chances that their pages will rank well in the search results for those keywords.[1]

Keyword strategies

There are several strategies that businesses can use to identify and target the right keywords for their website:

  • Use keyword research tools: There are many tools available that can help you identify the most important and relevant keywords for your business or website. These tools can provide data on search volume, competition, and other factors that can help you choose the most effective keywords.
  • Consider the user's perspective: When selecting keywords, it is important to think about what terms your target audience is likely to use when searching for products or services like yours. Use language that is natural and easy for users to understand, and avoid using technical jargon or industry-specific terms that may be unfamiliar to them.
  • Use long-tail keywords: Long-tail keywords are more specific and less competitive than short-tail keywords, and they can be a good way to target a specific audience or product. For example, "women's running shoes" is a long-tail keyword, while "shoes" is a short-tail keyword.[2]
  • Use variations of your keywords: In addition to targeting specific keywords, it can be helpful to use variations of those keywords in your content. This can include different tenses, plurals, and singulars, as well as related terms and synonyms. This can help to improve the relevance of your content to a wider range of keywords and make it more attractive to search engines and users.
  • Use keyword-rich titles and headings: Titles and headings are important elements of a webpage that help search engines understand the content of the page. By including your targeted keywords in the titles and headings of your pages, you can help improve the relevance of your pages to those keywords.

Keywords examples

Here are a few examples of keywords that could be used for different types of businesses:

  • A clothing store: women's fashion, dress shoes, summer dresses, men's suits
  • A restaurant: best pizza, vegan options, gluten-free menu, happy hour specials
  • A law firm: divorce lawyer, personal injury attorney, criminal defense lawyer, business litigation
  • A home renovation company: kitchen remodeling, bathroom renovation, basement finishing, roof repair
  • A landscaping company: lawn maintenance, tree removal, garden design, pest control

These are just a few examples, and the specific keywords that are most relevant for a particular business will depend on the products or services that the business offers, as well as the target audience. By using keyword research tools and considering the perspective of the target audience, businesses can identify the most effective keywords to target in their SEO efforts.

Google Keyword Planner

How To Do Keyword Research — SEO Guide for 2023