YouTube content will always have less competition than text. That's a fact, no matter the area your business covers. And YouTube search is in fact quite easy to optimize for!
Place certain keywords in your channel's About section very carefully, modify your video descriptions adding the exact query you want the page to show up for, and YouTube suggest will bring your content to just the right user.
YouTube has got a multitude of its unique ranking factors, and powers analytics sufficient to grasp it all in its Creator Studio dashboard. Running rank checkers will help you identify the video ranking position and uncover its ranking potential beyond YouTube.
First, let's talk about specific video rankings, and then move to checking the rankings of entire YouTube channels.
You'll see a window asking to specify Google Analytics and GSC accounts, but you can skip them without connecting, this will not affect the efficacy of the YouTube rank tracker.
And voilà! You can see how well the things you upload perform in YouTube's rankings for the chosen keywords.
In the results, you can see not only the YouTube keyword ranking alone. There is also a whole slew of information, from expected visits and keyword difficulty to PPC costs and click-through rates.
But of course, tracking video rankings is not the only task to do on the list of your YouTube SEO efforts, supposing you want more subscribers and wider coverage for your content. Your channel's overall positions also need to be monitored, and with our YouTube Rank Tracker, it's quite easy to do.
And then follow the same basic steps outlined earlier, now seeing what keywords your channel ranks for.
You'll be able to easily monitor where on the YouTube SERP you are at the moment, how the rankings of your channel on the whole change, and correct your content strategy accordingly.
FFor your SEO efforts to be really successful, though, you need to go above and beyond just the YouTube rankings check. You should also watch that your content appears in video results in organic Google SERP.
And don't be nervous, seeing your YouTube video rankings on a regular SERP is not at all difficult, it's really just a matter of a couple of clicks. Simply add Google as one of your preferred engines in Preferences > Preferred Search Engines. Likewise, add Google Mobile, or any local version of it, by defining the exact geolocation for your custom search engine.
With that, the YouTube tracker will show if your content appears as a suggested video in Google, and the position for your YouTube keyword ranking if it enters the top 50.
The same is true for your channel as a whole — add Google as one of your preferred engines and check out the rankings you get for your chosen keywords, and if your channel ranks for the queries you want.
Before creating content, you need to make sure that the keywords you're putting into your descriptions and tags are just right. This is the first thing you need to be doing for YouTube SEO, and the biggest thing that you can do to improve your YouTube ranking.
Step 1. See the keyword ranking statistics of your video.
For that, use the Ranking Keywords module. Put in the exact URL address of your video. In the top bar, define the research settings by choosing the SERP feature you want to check your rankings for (organic SERP result, Video graph, etc.). This will give you an idea of what kind of queries lead users to you.
This will give you an idea of what kind of queries lead users to you. Utilizing that will certainly give you an edge.
Step 2. Get perfect keyword ideas for your YouTube video.
One popular tool to discover video keywords is YouTube's free autocomplete feature. But it only gives you 10 suggestions for each keyword, which is simply inconvenient, both for SEO experts and business owners alike.
Using the Keyword Research menu in our YouTube tracker, you can access the free Autocomplete tools to get much more extensive results and identify the perfect keywords to put in your description and title. Save them, track them going forward, and grow your YouTube video rankings much more effectively.
Adding a long-tail keyword to a Youtube video description or tag will surely give your videos a ranking boost. Having done the check for the most beneficial keywords to use in your video descriptions, titles, tags, you can move on then to adjust your channel's account information in the same way. That bit of SEO will help rank videos higher on the SERP both in YouTube and Google.
Video content is incredibly big at the moment. Nearly any business could benefit from creating and running an informative and creative YouTube channel.
And just like with the more traditional search engines, there are ways to optimize for YouTube. Social sharing, comments, and new subscribers mean a lot to promoting your channel. If you want to learn more, we have all you need to know about YouTube ranking factors and optimization techniques in our in-depth YouTube SEO guide. Using SEO PowerSuite's tracking tools you'll be one step ahead of the competition.
Surely, you can track your videos’ growth using only YouTube’s native analytics features. But seeing how well your content performs in overall Google search, as well as using rank tracking software to see exactly how well you're ranking for which queries will undoubtedly yield significantly better results for you and your entire business.