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Google’s Hummingbird Digest

September 30th, 2013 | Link-Assistant.Com

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Google turned 15 last week and made one of the most thrilling and ambiguous confessions (on September 26) – it launched a new algorithm weeks ago and now it’s affected around 90 percent of searches worldwide.

The official announcement was also published on Google+ on Friday, September 27.

hummingbird update

 

Thus, Hummingbird is explained by Google itself as an ordinary algorithm tailored to tackle specific, complex queries and make Knowledge Graph a more wise and intuitive mechanism. Read more »

Missed SEO opportunities (Part 2): Run SEO Analysis like a Pro

September 25th, 2013 | Vitaly Gonkov

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If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.

In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.

 

 

From this post you will learn how to:

  • conveniently organize big amounts of SEO data;
  • run comprehensive SEO analysis of big websites;
  • research SEO data with the help of Excel;
  • spot underperforming pages and find out the reasons of their poor performance;
  • make the necessary adjustments to improve your current SEO strategies.

In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.

Ok, let it roll.

Read more »

Missed SEO Opportunities (Part 1): Fixing Pages that Could Do Better for SEO

September 20th, 2013 | Vitaly Gonkov

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SEO is like a huge iceberg. Alongside with well-known standard practices, there are lots of unseen elements, all working in concert to deliver collective impact on website rankings. The more seamlessly the whole system works, the more productive an SEO campaign is.

Hence, the major priority of any website promoter is to ensure that they do not overlook any important SEO aspects and consider both popular SEO techniques and little-know SEO tweaks when planning their campaigns.

This practical guide will teach you how to:

- find undetected issues that may hold back site's ranking progress;
- enhance popular SEO practices with some little-known tweaks;
- use site ranking potential to the fullest extent.

 

So, let's roll up our sleeves and get down to work.


The Ultimate Guide to Hiding Webpages from Indexation (Part 2): Mastering Duplicate Content Issues

September 9th, 2013 | Vitaly Gonkov

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In the first part of the article we learned how to instruct search engines not to index certain webpages. In this post we are going to figure out how to deal with duplicate content issues.

 

What is duplicate content?

 

The term 'duplicate' can be applied to any content located in more than one place on the Web.

Basically, there are two types of duplicate content: off-site and on-site. Off-site duplication is when the same content is found on two or more different sites. On-site duplication is when identical content appears on two or more pages of one and the same site.

 

Examples of duplicate content  

Off-site

  • Scraped content (the one that was illegally copied from one site to another).
  • Syndicated content (includes blog posts, RSS feeds, podcasts, email newsletters, etc.).
    Read more »

The Ultimate Guide to Hiding Webpages from Indexation (Part 1): Setting Indexation Rules

September 5th, 2013 | Vitaly Gonkov

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Indexation of site pages is what search engine optimization process starts with. Letting engine bots access your content signifies that your pages are ready for visitors and you want them to show up in SERP, so all-embracing indexation sounds like a huge benefit at first sight.

However, there may be cases when you can get more value from keeping certain pages of your site out of indexes.  This post covers the main cases when it's more prudent to hide your content from search engine's attention.

And the first question is:

 

Which pages of a site should't be indexed by Google?

There are a number of reasons you would want to hide your pages from search engines' crawlers. Among them are:

  • Privacy

Protecting content from direct search traffic is a must when a page holds personal information, confidential company details, information about alpha products, users' profiles info, private correspondence, registration or credential requirements. Read more »

5 reasons you shouldn’t be chasing Google’s In-depth articles

August 20th, 2013 | Olga Gabdulkhakova

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Is it worth chasing Google In-depth articles Earlier this month Google announced the introduction of in-depth articles into organic search results. This section was created to help users find well-researched write-ups on broad topics.

To add to that, Google provides clear instructions on how webmasters can help Google bot find their in-depth content and thus increase their chances of being placed in the new section.

An extra slot in Google's 1st page suggests SEOs get yet another chance to give their sites more exposure. But the question is: should webmasters chase in-depth article section?

We believe there are a number of reasons why it might be not worth it:

1.       In-depths articles are targeted towards broad poorly-targeted keywords

Presently (and this will most likely be the same in the future) in-depth articles show up for broad queries Google users type in to get most general information, e.g. global warming, coal, gender: Read more »