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How to save your website from Google Image Mismatch Manual Penalty

November 14th, 2013 | Ksenia Dobreva

Name:

Google continues its work on cleaning search results from websites that use any kind of manipulation or spammy techniques.

A new type of manual penalty has been introduced to webmasters. It is called Image Mismatch Manual Penalty. That's how Google explains the meaning of it:

If you see this message on the Manual Actions page, it means that some of your site's images may be displaying differently on Google's search results pages than they are when viewed on your site.

Image mismatch penalty will affect how your site's images are displayed in Google.

Many site owners may be wondering if they're using images right, and whether their websites are vulnerable.

We'll explain the meaning of the punishment and give some recommendations on how to avoid seeing another manual penalty message in your Google Webmaster Tools. Read more »

Matt Cutts Pubcon 2013 speech takeaways and digest

October 31st, 2013 | Ksenia Dobreva

Name:

SEO NewsWe all know Matt Cutts will never tell us everything.

But every time he speaks at an event or a conference, thousands of SEOs worldwide listen to him carefully hoping to extract maximum of valuable information from his words.

The head of Google webspam team gave a keynote speech at Pubcon 2013 in Las Vegas last week.

But to save your time and effort we will cover the points of this speech that might be important for SEO in practice.

 

Read more »

I’m Brian Dean and SEO has changed my life: confessions of a popular IM consultant

October 30th, 2013 | Olga Gabdulkhakova

Name:

Today Link-Assistant.Com is happy to interview Brian Dean, who many of you know as a popular online entrepreneur and a professional SEO.

In this article, you'll learn about:

- the most important thing for getting and retaining SEO clients,

- what a typical day of a make money online guy looks like,

- an affiliate marketing strategy works for Brian,

- a link building pattern can be almost universally applied to any niche,

- how to target your content when running an IM blog .


.

Brian's short profile

Expertise: SEO trainer,
SEO consultant,
Blogger,
Affiliate Marketer.

Website: Backlinko

Social: Twitter, Google+

.

Read more »

How to Get Big Companies as SEO Clients

October 28th, 2013 | Andrew Goldberg

Name:

Have you ever tried (as an SEO specialist) to take on a large company as an SEO client? It may surprise you, but big brands often ignore SEO and have websites that are poorly represented online.

SEO meme

For instance, how important is online brand reputation to Fortune 500 companies? Looks like many don't care at all. Last week I analyzed some websites of the world-famous businesses. Just look through the found SEO stats below:

Read more »

The Ultimate Guide to Brand Management for Online Marketers

October 21st, 2013 | Alesia Krush

Name:

brand logos

 

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

David Ogilvy

 

 

 

What is a brand? It is a visual, auditory or conceptual image (or all these things at once) that people associate with your product or service.

For instance, when one sees the red Coca Cola logo or hears the Coca Cola signature tune, such things like the taste of the beverage, its texture and color spontaneously spring to mind.

The brand also helps your product or service stand out in the market, but whether you achieve this or not depends on how well-researched and ingenious your branding strategy is.

In short, brand management lies in creating and maintaining your brand's image in such a way that it is:

  • easily recognizable (this is achieved by being proactive and consistent with branding efforts) Read more »

How to Move a Domain without Losing Its SEO Value

October 17th, 2013 | Vitaly Gonkov

Name:

Setting up a new website, we all hope that it is built once and for all. However, there may come a time when one has to move their domain.

There are lots of reasons why the procedure may be necessary. That can be a change of a domain name as the result of a rebranding campaign, merging domains after one company takes over another, etc.      

Whatever reasons for moving a domain are, it's important to undertake the process wisely and carefully. Otherwise, you are running a risk of losing all the authority you have been building for your initial website.     

This guide will teach you how to:    

  • choose a domain to move to;
  • prepare your current domain for the transfer;
  • actually move a domain;
  • redirect SEO value to a new domain;
  • organize the structure of a new domain;
  • monitor a new domain after migration.

Read more »