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Google Vs. Naver: Why Can’t Google Dominate Search in Korea?

January 1st, 2016 | Alesia Krush

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Although Google presently holds 83% of the global search market, there are countries that have been consistently slipping out of its grip. One such country is Korea, South Korea to be exact. Ask any Korean what search engine they use, and, most likely, the answer will be... Naver.

Naver - the profile

Naver (derived from navigate) is currently Korea's number one search engine and accounts for over 70% of the search market there. The search engine was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean search industry ever since.

If you haven’t been to Naver's homepage yet, what's likely to strike you right away is how similar it is to Yahoo's. Naver's homepage and its search results pages are much busier than Google's, with lots of images, flash banners, sections, etc.:

 

 

Well, this is what lies on the surface - the obvious differences. However, Naver is also different from Google in a much more profound and intricate way. Read more »

Matt Cutts Pubcon 2013 speech takeaways and digest

October 31st, 2013 | Ksenia Dobreva

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SEO NewsWe all know Matt Cutts will never tell us everything.

But every time he speaks at an event or a conference, thousands of SEOs worldwide listen to him carefully hoping to extract maximum of valuable information from his words.

The head of Google webspam team gave a keynote speech at Pubcon 2013 in Las Vegas last week.

But to save your time and effort we will cover the points of this speech that might be important for SEO in practice.

 

Read more »

Penguin 2.1 quick facts and digest

October 10th, 2013 | Ksenia Dobreva

Name:

Google Penguin

It all started October 4, when Matt Cutts announced the release of Penguin 2.1 (it should be Penguin 5, if to count the announced releases from the beginning, but Google has chosen this name to stress the importance of Penguin 4 aka Penguin 2.0).

For the newbies: Google Penguin is a name for a Google algorithm update. It is aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using so-called black-hat SEO techniques, e.g. manipulating the number of links pointing to the page.

The Penguin update that was first announced on April 24, 2012, and there have been 5 updates total.

Read more »

Missed SEO opportunities (Part 2): Run SEO Analysis like a Pro

September 25th, 2013 | Vitaly Gonkov

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If your website is stuck at the bottom of search results, and you can't find the reason for its ranking stagnation, run a comprehensive analysis of your SEO strategies. It can be that your SEO techniques are missing on some essentially important components, which is holding back ranking growth.

In the first series we learnt how to run such analysis for small websites. This part will tell you how to find and fix SEO issues for sites of a large size.

 

 

From this post you will learn how to:

  • conveniently organize big amounts of SEO data;
  • run comprehensive SEO analysis of big websites;
  • research SEO data with the help of Excel;
  • spot underperforming pages and find out the reasons of their poor performance;
  • make the necessary adjustments to improve your current SEO strategies.

In a word, this guide will tell you how to run professional in-depth SEO analysis quickly and easily.

Ok, let it roll.

Read more »

The Ultimate Guide to Hiding Webpages from Indexation (Part 1): Setting Indexation Rules

September 5th, 2013 | Vitaly Gonkov

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Indexation of site pages is what search engine optimization process starts with. Letting engine bots access your content signifies that your pages are ready for visitors and you want them to show up in SERP, so all-embracing indexation sounds like a huge benefit at first sight.

However, there may be cases when you can get more value from keeping certain pages of your site out of indexes.  This post covers the main cases when it's more prudent to hide your content from search engine's attention.

And the first question is:

 

Which pages of a site should't be indexed by Google?

There are a number of reasons you would want to hide your pages from search engines' crawlers. Among them are:

  • Privacy

Protecting content from direct search traffic is a must when a page holds personal information, confidential company details, information about alpha products, users' profiles info, private correspondence, registration or credential requirements. Read more »

5 reasons you shouldn’t be chasing Google’s In-depth articles

August 20th, 2013 | Olga Gabdulkhakova

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Is it worth chasing Google In-depth articles Earlier this month Google announced the introduction of in-depth articles into organic search results. This section was created to help users find well-researched write-ups on broad topics.

To add to that, Google provides clear instructions on how webmasters can help Google bot find their in-depth content and thus increase their chances of being placed in the new section.

An extra slot in Google's 1st page suggests SEOs get yet another chance to give their sites more exposure. But the question is: should webmasters chase in-depth article section?

We believe there are a number of reasons why it might be not worth it:

1.       In-depths articles are targeted towards broad poorly-targeted keywords

Presently (and this will most likely be the same in the future) in-depth articles show up for broad queries Google users type in to get most general information, e.g. global warming, coal, gender: Read more »