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5 things to consider when aiming for hotel-related keywords

July 26th, 2013 | Olga Gabdulkhakova

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When it comes to adding diversity to search results, Google always has something nice to offer. Depending on keywords you target, the first page of SERPs may include 3-5 blocks of different types of search results. Luckily, you can check your universal search rankings with Rank Tracker and see how well you're positioned in each block.

If you aim for hotel-related keywords, your tapestry of Google's first page will be particularly vivid. Yesterday we published a detailed article on hotel SEO, and in this post I'll sum up the main things you should consider when aiming at hotel-related keywords.

1. Hotel search results in the US have been recently updated with carousel for local listings.

In other words, all the local listings you'd previously find as a separate block as part of your organic listings are now moved to the top: Read more »

Not.coms: should websites sacrifice ranking scope for playful brand perception?

January 21st, 2013 | Ksenia Dobreva

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“In the future, fortune could well favor those who didn’t sell their good domain names too cheaply, or too boldly”

Frank Schilling

Picking a right domain for your website has been a part of SEO basics for several years now.

A website address is not only a way to reach your page using a browser. It is also a part of branding: domain explains a company’s name or product, gives some ideas about your business sector and simply is a thing to remember and associate with a brand.

Choose a superb and catchy website address, play with the company name and words that describe some essence and purpose of your page, because this is a great way to boost your brand awareness even before a detailed SEO campaign is started.

There are a lot of options you can use to make your domain work for you. But today we are not speaking of keywords, website name length and using a brand name in it. There is an important issue about your website which is a top-level domain (TLD). Simply defined, TLD is the last part of a full domain name. For google.com TLD is obviously .com. Read more »

What Google’s Penguin Update Means for Site Owners

June 22nd, 2012 | Link-Assistant.Com

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guest post by Matt Beswick 

For the past month, bloggers and webmasters have been coming to terms with the latest Google algorithm change. A Google search update is a lot like George Michael getting arrested in that you can count on it occurring roughly once a year.

The Penguin update has been notorious for its effect on the long tail of online Search Engine Marketing. While it's true that niche marketing has taken a hit with the release of Penguin, the more profound effects are a bit more subtle.

Below you'll find a brief breakdown of what the update means for webmasters and site owners.

Penguin Fundamentals

In a nutshell, Penguin is all about matching search queries with user expectations concerning results. That's really been the goal of Google since Day One, but Penguin takes it to another level entirely. Read more »

Official confirmation from our CEO: SEO PowerSuite is NOT affected by the rumored Google algo change

January 31st, 2012 | Link-Assistant.Com

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In the past couple days, we've received hundreds of support tickets from our users asking about some sort of Google algo update and wondering if our SEO PowerSuite tools ceased to function because of that update. Thus, we decided to explain the situation here on our blog.

News of an alleged Google algo change began spreading as a result of a post on Noble Samurai blog, where the software provider officially announced that their product had stopped working with Google. More specifically, the company reported that "several days ago, Google made some significant technical changes to its services" which made it impossible to work with.

Read more »

Vertical search engines: taking over search?

November 28th, 2011 | Aleh Barysevich

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What's vertical search? This is, basically, search within certain outlined categories. Some vertical search engines specialize in just one field, while others focus on several (normally related) topics.

To visualize the concept, please, take a look at the following infographic:

Read more »