Related searches, also known as related queries, are a list of search terms that are commonly searched for in conjunction with a given search term. These related searches are typically shown at the bottom of the search results page and can be a helpful resource for users looking for more information on a particular topic.
Related searches in SEO
Related searches can be a useful tool in search engine optimization (SEO) for a variety of purposes, including:
- Identifying new keywords to target: By viewing the related searches for a particular search term, you can get a sense of the other keywords and phrases that users are searching for in relation to that term. This can help you to identify new keywords to target in your content or advertising campaigns.
- Finding new topics to write about or create content for: Related searches can also help you to identify new topics that users are interested in and that you may not have considered writing about or creating content for before.
- Improving the relevance of your content: By including related keywords and phrases in your content, you can make it more relevant to the search terms that users are looking for, which can help to improve your ranking on search engine result pages (SERPs).
- Improving user experience: By including related searches in your content or on your website, you can provide users with additional information and resources that are related to the topic they are interested in, which can improve their overall experience on your website.
Finding related searches
To find related searches, you can simply perform a search on a search engine and scroll to the bottom of the results page. Some search engines also have tools or features that allow you to view related searches directly, without performing a search.
How Google chooses related searches
Google determines which queries to add to the related searches section at the bottom of the search results page based on a variety of factors, including the search history and behavior of users, the relevance and popularity of the queries, and the overall structure and content of the web.
Google's algorithms are designed to identify patterns and trends in the data it collects and to use this information to provide users with the most relevant and useful search results. This includes determining which queries are related to a given search term and adding them to the related searches section of the search results page.
It is important to note that the specific factors and algorithms that Google uses to determine which queries to add to the related searches section are not publicly disclosed, and the company regularly updates and changes its algorithms to improve the quality of its search results.