January 1st, 2016 | Olga Filonchuk
Living in the age of Internet should have made people's lives easier. Seriously, we can find any information with just a few clicks and even if we misspell words a cunning algorithm will shed some light on our partial illiteracy.
However I am not going to talk about the fact that mankind would rather browse the web to learn how to make an awesome make-up for a perfect selfie rather than to find out if there's been a progress in AIDS treatment. What surprises me more is that a world where people are supposed to get connected easily even if they don't know each other is paradoxically closed for such kind of interaction.
We can find almost anyone on social networks but it's getting harder to have a chat with them if they don't know you personally. Some people call it privacy, others call it a challenge. Read more »
September 5th, 2014 | Kristi Hines
For content creators, the right tools can help in several ways, from helping you organize your thoughts, come up with great ideas, and create a wider variety of content. And for content creators who also manage contributions from others, there are tools that can help streamline the pitch, submission, and editing processes.
Without further ado, here are 20 awesome tools that help with content creation. Read more »
March 20th, 2014 | Vitaly Gonkov
Instagram is an increasingly important actor in the social media scene. In the last six months the app has increased its active user base by 23%, which made it the 6th biggest social media community in the world. All that makes the platform a great place to promote your biz.
But when it comes to Instagram marketing, the app lacks some important functionality, which makes managing accounts away from your mobile phone quite a challenge.
Yes, Instagram introduced Web interface. But it still doesn't let users interact with their following, doesn't support lots of useful features and can't work as a fully-fledged internet marketing tool.
Fortunately, there are some useful Instagram tools that will help you enhance your user experience and get more out of the mobile platform. These apps will help you:
- explore you niche
- get on the radar of influential Instagram users
- acquire detailed Instagram stats and analytical data
- manage your following
- get Instagram popularity reports from your mobile device
- manage correspondence with other Instagram users
- and even enhance your photo experience.
So let's have a closer look at each of the tools.
Read more »
January 10th, 2014 | Max Poliakov
Studies on search engine ranking factors have always aroused heightened interest among digital marketers and website owners. The last correlation research held by moz and searchmetrics are by far the best examples of such studies.
What makes them outstanding is the fact that these effortful studies were performed by true professionals over impressively big amounts of data. Still, they managed to present the results in a simple and easy-to-interpret way.
Perhaps the only obvious defect is the title, which in both cases includes the phrase ranking factors. It confuses many marketers and drives them to the wrong conclusions.
Sure enough, the inclusion of ranking factors 2013 into a title instead of a less attractive and a bit boring "correlation study" forces many readers open the article. There are big chances that you are reading my post thanks to this little trick.
Anyway, these studies are great. What makes MOZ' research even better is that they thoroughly explained the methodology and published a link to the full data archive (420 mb table zipped into 160 mb archive), which allowed some crazy digital marketers including me to do their own research. So let's play with data and see what hidden gems we can find there.
Read more »
December 13th, 2013 | Olga Filonchuk
Christmas is a magic time. Even if you're not a kid. Even if you've made 5 minutes to read this list instead of finishing your Site Audit report.
Any SEO deserves a nice present for Christmas. And you know that. Just sit back and enjoy the list we've prepared for you. Read more »
November 26th, 2013 | Jan Guardian
So you've just started your career in internet marketing and you are overwhelmed by the avalanche of blogs out there on the web.
Even if you have a desire to read them all, you might be afraid of falling into the abyss of irrelevant information, getting frustrated and wasting your precious time.
Cheer up! We've compiled a breakdown of 17 internet marketing blogs that are worth keeping an eye on!
Read more »