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What to look for when choosing a Search Engine Optimisation Company

Link-Assistant.Com | Posted in category GuestBox

guest post by Pete Handley

Search engine optimisation is a fairly new industry, but the importance of SEO is increasingly recognised.

Results of a recent study in which 467 small firms were questioned, found that a large number of businesses recognise that they have failed to address SEO and have never attempted to improve their internet rankings. Nearly half (41 per cent) of the companies questioned admitted they had never optimised their website.

If your company is one of them and you understand the benefits seo could bring to your businesses' website, there is nothing stopping you getting in touch with a search engine optimization company, unless you are unsure how to go about choosing one.

When choosing an seo company there are a number of things that can be done to ensure you are choosing the best supplier. The best thing you could possibly do is check their own rankings. Google search terms such as seo, seo services, internet marketing etc, it's also worth localising the search to the geographical area in which the company operates, to see how they fare in comparison to their local competitors.

After making contact, ask for phone numbers of clients they are currently working with who will be able to provide you with references. Do not just trust quotes on the website, sometimes they are solicited so do not use online testimonials alone. Speak to their customers; find out their ranking achievements, how soon did they see results? Do they find it easy to contact their campaign delivery manager? These are the types of questions you should ask.

Steer clear of companies that are secretive or fail to explain clearly exactly what they intend to do. Look for trusted search marketing companies, ultimately the company you hire is your responsibility so ensure you know exactly how they will 'help' you. Beware of SEO companies that claim they can 'guarantee' you a number 1 ranking for certain keywords. There are no 'special' relationships with Google so don't be fooled.

Employing a SEO company to work on your website is a positive thing and it's worth remembering that the firm you employ should share the same passion you do for your businesses' website.

About the Author

Pete Handley is an SEO consultant and expert. He writes article and blogs for Vertical Leap UK. For more information on the topic of search engine optimisation and related issue, he recommends you to visit www.vertical-leap.co.uk website.



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