Search today is not exclusively in Google's hands. Bing search engine is one of the biggest players as well,
with millions of people using it every day.
So, if you optimize your content exclusively for Google, you may lose this fair share of people. Why? There
are some differences between Google's and Bing's search algorithms. Bing does not get crazy about semantic
search and feels more than okay about exact keywords' matches. As a result, Bing users search with keywords
different from Google users'. This way, your site may rank in Bing search higher than in Google's, or vice
Fortunately, basic optimization principles are quite similar for both search engines. The best idea is to
start your optimization process with keyword research. The job gets much easier with the help of Bing
SEO PowerSuite has powerful keyword research tools developed exclusively for fetching different keywords
that will work well both in organic search and Bing ads.
Bing Autocomplete Keyword Tool
Similar to Google, Bing has its own autocomplete function. It helps users find what they want way faster
by offering suggestions as they are typing their query. You can access this endless source of keyword
ideas with the help of Rank Tracker, a keyword tool for SEO and PPC ads.
- To start your keyword research for SEO or PPC, launch Rank Tracker and create a project for your site.
- Go to Keyword Research > Autocomplete Tools and select Bing keyword tool. Paste your seed keywords and click Search.
- As soon as the analysis is complete, the keyword tool for Bing will offer you a list of keyword suggestions alongside such important metrics as Number of Searches, Expected Visits, Competition, Pay Per Click, and Keyword Difficulty. Filter by these metrics to get the best keywords for Bing organic search as well as profitable terms for your Bing search ads.
- If you see unrelated terms on your suggestions' list or want to remove stop words from it, use the Negative keywords function:
Bing Related Searches Tool
The Related Searches pane appears under the main list of Bing search results. It offers terms and phrases related to your original query to provide more details or guide you when you are new to the topic.
Related Searches is a great source of long tail keywords. Luckily, you can use a keyword tool for Bing Related Searches in Rank Tracker to get all those phrases related to your keywords.
- In your project, go to Keyword Research > Related Searches and select Bing from the drop-down list. Put seed keywords in and click Search:
- When the analysis is done, this keyword tool for Bing provides you with a list of long tail keywords right from the Bing Related Searches. You can further filter your keyword list by such relevant metrics as search volume, competition, etc. to get the most profitable keywords for organic SERPs or Bing ads. Or you can exclude stop words or unrelated terms to make your list even more precise.
When you run keyword research in Rank Tracker, all your suggested keywords automatically get into the Keyword Sandbox module where they are stored afterwards. You can get back to them at any moment, apply filters, remove stop words, etc.
Rank Tracker also has an in-built keyword grouping tool that sorts keywords according to different levels of semantic similarity.
In the app, go to Keyword Research > Keyword Sandbox. You can find all your keywords there, organized in groups. It's possible to ungroup and regroup your keywords as well as move and merge your keyword groups.
Now that you have a list of relevant keywords with a high number of impressions formed out of Bing search suggestions, it's time to create unique content around these keyword suggestions.
If you need something beyond a keyword tool for Bing or Bing keyword planner, use 20 more tools for keywords discovery in Rank Tracker to get relevant ideas from all the imaginable sources.