Tracking localized Google rankings is back!
Accurate rankings for any city, district or even street address
Here comes the great news — the problem of checking location-specific rankings is solved! Thanks to a completely new system of sending localized queries to Google, Rank Tracker now lets you check accurate local rankings for any country, city or even street address!
This is the data no other software is able to provide
As many of our users have probably heard, a few weeks ago Google removed its search location filter — the key source of localized rankings data for most rank monitoring tools (Rank Tracker included).
And though many software providers have introduced some "partial fixes" to the issue, there has been no decent replacement of the missing functionality. Up till now!
At SEO PowerSuite, we decided not to fall for partial fixes, and took our time to find a truly comprehensive solution. And we are glad to say – thanks to a completely new system of sending localized queries to Google, Rank Tracker now fully solves the problem of the missing local rankings.
You'll be able to monitor Google rankings for any city, district or even street address.
A completely new system of sending localized queries to Google introduced.
Rank Tracker's new mechanism guarantees accurate ranking data for any location.
We've solved all the main problems that other tools currently have.
Ready to get started? Just download the fresh version of Rank Tracker and read on for the detailed instructions.
How to set Rank Tracker to check geo-specific rankings?
For existing locations
If you already have custom localized search engines specified in a Rank Tracker project, there's no need to change anything in your software's settings. The new local rank checking mechanism will start working automatically as soon as you update Rank Tracker to the latest version.
Though we'll be grateful if you spend a moment to re-check your local search engine settings and let our support folks know everything worked fine for you.
For new locations
If you'd like to specify a new custom location in Rank Tracker, just as before you need to press the "+" button next to the corresponding Google search engine (ex. Google.com for USA or Google.de for Germany):
After that, you will see a slightly changed Google Advanced Settings window. All you need to do here is enter the name of the city, district or the exact street address and click Apply. You'll then see the map below adjusted to show the location you've specified.
Note: For widely used names, please enter also the state or province to make it clear which particular city you're targeting.
After creating your custom local search engine, switch back to your Rank Tracker workspace and right-click on the name of any column to enter the workspace editing mode. Add the newly created search engine to your active columns and let Rank Tracker check your rankings.
How will Rank Tracker collect your localized data?
If you've been monitoring recent local SEO news, you probably know that a few possible workarounds have been found so far — each having its obvious drawbacks. But Rank Tracker will not rely on any of them.
Our development team has found a way to pass the exact GPS coordinates of your custom location (its latitude and longitude) with each keyword query. That's very similar to what happens when you use the "location emulation" feature in Google Chrome.
Is Rank Tracker's data accurate?
Thanks to this new way of querying the search engine, Rank Tracker now sees exactly the same search results page as seen by a person at these particular GPS coordinates.
And, what is even better, there results are available for each and every town and city you can find on Google Maps, and for both organic results and local packs.
Here are a few screenshots from Rank Tracker's cached results — these are the SERPs Rank Tracker sees and uses to show you the rankings:
How is this solution different from what other rank checkers offer?
Up till now, only 4 ways of getting localized data from Google have been found, each of them having several obvious drawbacks. And this is what made us search for a new approach to local rank checks. Here are the currently used options, along with some evidence that Rank Tracker's solution is a big step up.
1. Appending the location to each of your keywords
One of the fixes certain rank checkers have implemented is simply adding the name of needed location to your keywords. Quite obviously, this changes the results you get, because "pizza" and "pizza new york" are two independent keywords for Google, and the SERPs for those two keywords differ a lot.
Rank Tracker does not change your keyword and does not append any extra words to it. Using the new mechanism in Rank Tracker you can see local results for both "pizza" and "pizza new york" same as searches from New York do.
2. Using the "near" parameter in the URL
Another proposed solution was about adding a "near" parameter to the URL each time you address Google. But this solution is also far from being perfect as the results you get are literally near the location, and not always in the specified city. Very often, the results are taken from another bigger city nearby.
By using precise GPS coordinates, Rank Tracker lets you check rankings not near, but in a particular location.
3. Using the "uule" get-parameter
The third approach, currently used by most rank checking tools, is based on adding a "uule" parameter with your location encrypted in it to the query URL.But, while being quite accurate, this mechanism works only for a very limited set of locations – only the biggest cities.
Thanks to using GPS coordinates instead of this encrypted parameter, Rank Tracker is able to check local rankings for any location we can find on Google Maps.
4. Using "location emulation" in Google Chrome
And, finally, the last and most accurate approach is using Chrome's option to emulate your location. It's very precise thanks to using GPS coordinates, but it is only possible manually and takes quite a lot of time.
But we found a way for Rank Tracker to automate this option for you!
The software will detect the GPS coordinates of the location you're targeting and take these coordinates when querying Google — to bring you the most accurate ranking results for any location you target!
Take Rank Tracker for a test drive
To enable the new functionality, please simply let your software autoupdate to the latest version or download Rank Tracker from the website.
We'll be extremely grateful for any feedback you have. Please don't hesitate to share your thoughts or ask your questions in comments.