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Do your SEO efforts pay off?
Track the right progress metrics and track them the right way to see if your SEO's effective enough!

Track your SEO results

Measure what's working and what's not in SEO

  • 7 recommended metrics
  • 1 crucial SEO PowerSuite feature
  • Step-by-step instructions
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On-page optimization, link building, content marketing, adapting to Google algo changes — there are so many bigger and smaller daily SEO tasks to build up or your success! And it's only by measuring and tracking performance for each of them separately and taken together that we know where to focus our efforts, what's working and what's and absolute waste of time and SEO budget.

To help you see what's truly effective for your business and aim your SEO in the right direction, today we wanted to put together the key effectiveness metrics, and sure thing, show you how SEO PowerSuite helps you measure them.

Start small, thinking big!

Whenever starting out a new SEO activity and trying out a new technique, you test the water first. You make small steps, measure, analyze and decide if the endeavor is worth your while.

That is why, quite often, you need to be able to track the effectiveness of a small separate change or event:

  1. When you publish new content
    And what to see how it affects your rankings.
  2. When you get new links
    And want to make sure it won't put your rankings at risk of a penalty.
  3. When you fix some technical issues on your site
    And need to see if it boost your pages indexation and ranks.
  4. When you launch a viral social campaign
    And what to see if the efforts pay off.
  5. When another Google algo update happens
    Add you need to make sure your rankings keep unaffected.

Few SEO PowerSuite users know that they can conveniently track the impact of any SEO event using the built-in Events module.

The "Events" module lets you know for sure what has been influencing the flow of your SEO campaign and how significant each event has been. Events appear as milestones on various graphs, so it's easy to track their influence on the rankings, traffic flow, backlink count etc. of your website and competitors. More to that, the events are all stored in a convenient table, so that you don't need to keep them in mind.

It takes just a couple of clicks to create and manage your events in Preferences –> Manage Events (all SEO PowerSuite tools):

As well as access them directly from ranking and traffic graphs (in Rank Tracker):

Create events for the biggest Google algorithm updates to track if they impact your and your competitors' rankings:

Track your success in the long run

So, it's the end of a month, quarter or any significant period you've been running your SEO campaign over. Which SEO metrics will help you strike the balance, measure the results and figure if you're moving in the right direction?

1. Keyword performance and rankings

Obviously, this is the best place to start. Monitoring your rankings will give you a high level indicator if your strategies are working. Here are a few important details to keep in mind:

  • Local results can differ a lot, so if your business is local, setup GEO locations tracking in Rank Tracker:
  1. Open your Rank Tracker project and go to Preferences –> Preferred Search Engines.
  2. Point the cursor to any search engine from the Google or Yandex network. Press the green cross-shaped button that appears.

  • Monitor how well your website performs in Vertical search — Videos, Images, Places, etc.:
  1. Go to Rank Tracker's Preferences –> Rank Checking Mode.
  2. Mark the Use Universal Search Results checkbox. You can also watch help video here>>.

  • Make sure that the right pages rank for your keywords and take measures when a wrong page shows up in search instead of your intended landing page:
  1. Go to Preferences –> Match Keywords to URLs –> Add
  2. Specify landing pages that should rank for particular keywords
  3. Get notified, when a wrong page appears in search results. You can also watch help video here>>.

2. Organic traffic

Monitor the number of unique visitors who get to your site from search engines. The traffic data from Google Analytics is also available on your Rank tracker graph, and if you've created events in Rank Tracker, you'll spot how a certain SEO activity has changed your organic traffic.

By tracking the traffic volume on a keyword level, you will see which keywords are your strongest traffic sources. As traffic keyword data is now hidden under the "Not provided" label in Google Analytics, you'll find Rank Tracker's calculated keyword traffic immensely useful for your SEO analytics:

Read more about the "Not provided" feature here.

3. Incoming links

If your site's growing, it's natural to have an increasing number of backlinks. Remember that search engines consider backlinks as users' "votes" for the good and useful content. You can monitor your backlink profile growth using SEO SpyGlass.

Tip: Not all backlink a born equal. Some of them can out your rankings at risk of Google penalty. So make sure to monitor not only the quantity, but the quality of each link (and its Penalty Risk).

Read more about the Anti-Penalty Link Audit feature here.

4. Indexed pages

Is the number of pages from your website increasing or decreasing in Google's index? The more pages indexed in Google, the more opportunity you have to be found.

You can also see the "Cache date" column in WebSite Auditor to check how often Google comes to crawl your pages:

The more frequent is the crawl, the better for your website.

5. Social signals for landing pages

Social media is one of the safest ways of risk-free, natural link building. Facebook likes and shares, tweets and retweets, Google +1's and bookmarks — all include a backlink to a web page. That is why monitoring the growth of social signals for your domain and separate landing pages is part of tracking your link building success.

You can use a special dashboard in SEO SpyGlass for a quick social overview. You'll find all the stats under Preferences –> Domain ranking factors –> Factors overview.

Or WebSite Auditor's Social media workspace to track the number of social signals to separate site pages:

6. Conversion rate from search traffic

Number of conversions from organic traffic will let you know if the traffic you are receiving from higher rankings is turning into actions. If you are not seeing more conversions with the additional traffic, it could be an indicator that either you are not ranking for relevant keywords or there are conversion problem areas on your site.

Conversion rate from organic traffic gives you a simple metric that can be used in comparison to any other online marketing efforts you may be running.

You can find ample conversion data in your Google Analytics account.

7. Profit

The final and the most important metric to measure your results is, surely, return on investments. As no rankings or conversions growth are beneficial to your business if your SEO revenue falls short go behind the actual SEO spends.

The key reasons leading to over-spending in SEO include:

  • Poor keyword research. Targeting wrong keywords and competing in the niches that are too hard to squeeze into can inflate your SEO spending without bringing expected results. Read our Keyword Research in 2014 guide to refine the key phrases you target.
  • Manual SEO. The more tasks you or your SEO team runs manually, the bigger your man–hour spends and budget. Make sure you automate anything possible to automate.
  • Inaccessible/poor–working website. Bad hosting, pages taking too long to load, code errors, pages closed from indexing — there are lots of issues that can put your SEO efforts down the drain. The rule number one for any SEO should is fixing site's structure — and coding–related issues before investing into other SEO activities. Running regular site audits can help avoid the frustration of wasted resources.
Continually Monitor Your Site's Metrics!

So how are your results by now?

SEO PowerSuite tools are here with every feature you need to effectively track your SEO progress and make informed decisions for SEO planning. results tracking — SEO PowerSuite tools are just what you need for that. Just pick the edition that suits your needs best:

Free
$0
Saving projects
Scheduled tasks on autopilot
Copying data to clipboard
Exporting SEO data
1,100 backlinks per site
1/3 of pages for site audit
White-label SEO reports for client
Professional
$499
Saving projects
Scheduled tasks on autopilot
Copying data to clipboard
Exporting SEO data
Unlimited backlinks per site
Complete site audit
White-label SEO reports for client
Enterprise
$1199
Saving projects
Scheduled tasks on autopilot
Copying data to clipboard
Exporting SEO data
Unlimited backlinks per site
Complete site audit
White-label SEO reports for client



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