SEO SpyGlass features
With SEO SpyGlass, you can easily handle one of the major SEO tasks — backlink research. Over the years, the software has been enhanced with breakthrough functionality to provide you with most complete and accurate link profiles of both your site and your competitors' sites.
Dig into SEO SpyGlass's outstanding features: find out how the software helps you craft the smartest link building strategies to dominate online.
So, here's what SEO SpyGlass does for you:
- Unearths all backlinks pointing to any website
- Spies out your competitors' link building secrets
- Spots traffic-generating backlinks
- Creates clear and eye-candy backlink reports
- Guards you with advanced safety features
- Ensures unparalleled flexibility and customizability
- Runs on several platforms and speaks multiple languages
Unearths all backlinks pointing to any website
Discovers backlinks the site has
Check the exact backlinks your site has — or spy on your competitor's backlinks with SEO SpyGlass. In a matter of minutes, this smart tool will calculate the total number of backlinks the site has and show the exact URL of each and every backlink. Since today's search engines place a huge value on links, this is the number one factor for ranking well.
Gets loads of links from both external sources and exclusive in-house backlink database.
SEO SpyGlass is the only link research tool in the industry to unearth your or your competitors' backlinks from two immensely powerful types of sources:
SEO SpyGlass currently supports 146 international and local search engines so you can get backlink data and analyze your competition using the engine that matters most to you (or all of them!).
The currently supported SEs include Google, Yahoo! and Bing and many of their localized versions, as well as regional search engines, like Yandex, Seznam or Baidu. To find out if your favorite engine is included, or request a new search engine, please visit this page.
In-house backlink database
Get hands on SEO SpyGlass's very own and exclusive backlink database and use it as one of sources to search for your site's backlinks! Updated daily, the Backlink Database for SEO SpyGlass has grown to embrace trillions of links and it keeps expanding.
Note: Backlink database access varies for different SEO SpyGlass editions — you can compare the editions here.
Spies out your competitors' link building secrets
Shows the BEST keywords to optimize the site for
Finding the best keywords is a quick and easy process, now that you've got SEO SpyGlass to help you. The program will find the keywords — and keyphrases that will help dramatically increase your traffic. Thanks to our software, you will discover the exact anchor texts the #1 site owners are using.
Moreover, SEO SpyGlass will sort out keywords, so that you can see the total number of times keywords appear within the anchor and title text of their backlinks (that is, the anchor and title keyword density).
Allows you to see the Alexa Traffic Rank of every backlink
The Alexa Traffic Rank gives you a traffic estimate of the sites that are sending visitors to your competition. Now you can uncover your competitor's biggest traffic sources and tap into them yourself!
Lets you easily see if your competitors are buying site-wide links
SEO SpyGlass will show you the total number of your competitor's backlinks coming from the same IP addresses (read: from the same site). If a sizable percentage of their links come from the same site, this means they are buying or otherwise obtaining site-wide links. A site-wide link is a link from many (or all) pages of a single site. Site-wide links can be immensely powerful in achieving better rankings.
Shows you which anchor texts and page titles work for your competition
SEO SpyGlass will tell you the exact anchor texts and anchor URLs your competitors are using (anchor text being the clickable part of the link). Including your primary keywords into your anchors is crucial for ranking well for this keyword. Now you can find out which anchors work for your competition, and which keywords they are using with just a few clicks.
Tells you if your competitors are leveraging the social media to rank better
SEO SpyGlass will reveal to you how many of your competitor's backlinks come from forums and blogs. If they are tapping into social media for traffic and links, you can go ahead and do the same.
Lets you figure out where your competitors are buying links from
The software will quickly show you how many of your competitor's backlinks come from homepages of other sites, rather than internal pages. 9 times out of 10, this is a dead giveaway of paid links. Oftentimes, you can even see how much they are paying per link by visiting the homepage in question.
Shows you if your competition are listed in the Web's best directories
SEO SpyGlass will show you whether or not your competitor has backlinks from the DMOZ or the Yahoo! Directory. These directories are so authoritative, you will get a rankings boost just from a single link from them.
Shows you the age of every site that links to your competition
SEO SpyGlass will uncover the exact age of every Website linking back to your competitor. This lets you instantly see if they are getting links from established, authoritative sites. Google and Yahoo! in particular pay close attention to age of every site, and will give you a rankings boost if you get links from sites that have been around longer than others.
Spots traffic-generating backlinks
Finds all backlinks that bring traffic
With SEO SpyGlass, you can find all backlinks pointing to your website according Google Analytics, i.e. the exact links that bring real visitors to your website.
To enable this feature, simply choose Google Analytics as a backlink source:
Checks how many Visits each of these links bring
What is more, SEO Spyglass lets you instantly view the exact number of Visits a specific backlink brings.
With this priceless feature, you can not only find backlinks adding SEO value to your site, but also those bringing you visitors. This way, you get the full picture of what backlinks in particular work best for your biz niche.
Generates clear and eye-candy backlink reports
Lets you update backlink data over time
As soon as you've got all the analytical data at your disposal, you may use SEO SpyGlass to create a report where all these data will be nicely arranged and commented on.
SEO Success Blueprint Report is a step-by-step tutorial to site optimization — or a ready-made professional advice sheet. This report is written in plain English, and is easy-to-understand. It's written for absolute beginners, yet reveals things professional search engine optimizers make their living off.
Makes it possible to customize reports
Though fully automated, these stunning reports are highly customizable!
You can tailor-make pretty much everything in your report: brand it with your company logo and colors, choose which report sections and search engine data to include, edit introductory text etc. If you don't need advanced customization, SEO SpyGlass comes with several pre-defined color schemes so you can quickly make your reporting stand out.
Allows choosing between different kinds of reports
But not only can you decide on the look and feel of your reports to match your company style. Depending on what you need a report for — say, customer reporting or company needs — you may select the kind of report you need to see.
Choose between SEO Success Blueprint Report (a full guide to search engine optimization), Website Backlinks Report and Website Backlinks Analysis Report (2 convenient and laconic representations of the analysis results).
Enables you to print out reports (Professional and Enterprise versions)
SEO SpyGlass Professional and Enterprise users can print out SEO reports straight from the software. Just click the "Print" button to send the report you are viewing to your printer.
Printed versions of SEO SpyGlass Professional reports contain a watermark, while Enterprise-level reports can be branded with one's logo, color scheme and other information.
Lets you save reports, e-mail them or publish to the Web (available in Enterprise version only)
Here's the greatest thing about it: any kind or report you've generated can be used further for your needs. What you can do will fit the most whimsical requirements!
You can save reports in the industry-standard Adobe PDF format for easy printing and automatically create a well-organized folder structure based on current date, customer's name and web site. You can also e-mail the PDF to your clients without worrying if they use a Mac or a PC — PDF documents will look great on any operating system.
Moreover, you can export SEO Success Blueprint into valid HTML — ideal for Web publishing — or instantly publish the report to the Web by uploading it via FTP to your website to make it available online.
Guards you with advanced safety features
100% search engine safe and friendly
SEO SpyGlass includes a Human Emulation feature. With it, the software will appear to search engines as a living breathing human being who's analyzing backlinks in a browser.
Plus, SEO SpyGlass supports both Google and Yahoo! API keys to help you query the search engines safely, and make sure you never violate their usage policy.
Ensures unparalleled flexibility and customizability
Includes customizable Workspace filters
This feature lets you conveniently hide the information you don't want on your screen right now, and only display the results you're interested in. Example: Only show backlinks from Google and Yahoo! which have a high link value, and hide all other backlinks. Nice, eh?
Try this feature, you won't know how you managed without it! And, of course, you can define your own Workspace filters, as many and as complex as you need.
Provides a quick search facility
A quick filter is a great way to find, say, a page title containing a specific word among dozens of others, without the need to create a complex Workspace for this purpose.
Groups your links to conveniently analyze large data volumes
Using SEO SpyGlass's advanced grouping options, you can neatly organize all backlinks in your project into a tree-like catalogue by backlink domain and other key backlink factors.
This feature saves you a whole lot of time when analyzing large data volumes, letting you see in a glance where all the backlinks are coming from and quickly search through hundreds of entries in your project:
Runs tasks on autopilot if you choose
You can set SEO SpyGlass just once, and it will run certain tasks regularly or on a specified date. And you may only come to look at the results whenever it's convenient:
Supports working through a proxy
If your machine is behind a proxy, there's no problem working with SEO SpyGlass. This great software fully supports working from behind a proxy, so you can still analyze your sites without problems. Just configure your proxy in the Preferences.
Runs on several platforms and speaks multiple languages
Available for Windows, Mac OS X, or Linux
SEO SpyGlass is cross-platform, and runs seamlessly on Windows, Linux and Mac OS X. Meaning you can run it on your Windows XP-based home PC or your Mac laptop with no fuss!
This SEO software not only optimizes sites in any language and for any country's search engines. It speaks several languages!