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Bing updates

Every now and than, search engines roll out various updates to their ranking algorythms or page layout. Some of this updates pass unnoticed, but some of them bring huge changes to the SEO landscape.

Here is a list of the most important Bing updates that you need to be aware of.

Bing "My Places" Update

July 06, 2015
Bing announced the completely redesigned Bing Maps, adding new results cards for places. These cards allow multiple destinations in a single view and each card displays some relevant data, such as hours of operation, and similar businesses and services nearby. This update could have impact on local search rankings.

Bing Search Encryption

June 15, 2015
Bing rolled out search encryption, migrating to HTTPS. Following this, many site owners reported on significant drops in Bing organic search referrers.

Bing Local Update for Mobile

December 18, 2014
Bing introduced local answers for mobile for restaurant-related searches. When clicked, the local answer would expand and show more detailed information, with Yelp review and social media data.

URL Keyword Stuffing Spam Filter

September 09, 2014
This spam filter was aimed at URL keyword stuffing. To detect this kind of spam, Bing bots will look at such signals, as site size, number of hosts, number of words in domain names and URL path, site’s quality and more.

Bing Structural Update

September 17, 2013
Bing rolled out a huge structural update, which brought in the totally new design of the search engine, including improved functionality. Some of the most notable features introduced are Snapshot (the expanded data related to a person or place, quite similar to Google's Knowledge Graph); Page Zero (the autocomplete function); and Pole Position (top area on the results page with a detailed answer to the user's query).