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SEO PowerSuite Features

SEO PowerSuite toolkit is made up of 4 tools that cover every aspect of SEO — keywords, rankings, backlinks, on-page and content data, mobile SEO, social media, analytics, and reports. Below you will find the top-important features of SEO PowerSuite that help craft a winning SEO strategy for every project.

Keywords
Precise rank checker
Track rankings for unlimited websites and keywords in 450+ search engines.
Powerful keyword research
Get hundreds of keyword ideas with quality, traffic, and PPC analytics.
Traffic & PPC insights
Track visits through any keyword (Not Provided data included), and evaluate your PPC ads' ROI.
Competitors
Rankings
Track competitors' performance in search engines for your target keywords.
Links
Reverse-engineer competitors' links to find new link building opportunities.
Strategy drilldown
Run an in-depth analysis of competitors' SEO strategy, on- and off-site.
Site
Full site audit
Easily spot all tech and SEO issues that are holding your rankings back.
Audit and optimize landing pages using data-driven how-tos on keyword usage.
Social signals
Track social media signals to your pages from all major social networks.
Links
Link search
Get a full list of links to any site from one of the world's biggest link indexes.
Link audit & analysis
Assess your link profile, check every link's SEO value, and evaluate penalty risks.
Link Management
Verify backlinks, stay in touch with link partners, and create disavow files in-app.
Pro stuff
Reports
Build custom, white-label SEO reports using the drag-n-drop report editor.
Integrated services
Get data from Google AdWords, Analytics, Webmaster Tools, and other services in SEO PowerSuite.
Task Scheduling
Schedule any of your SEO tasks to run on autopilot, at any given time.
Keywords

1. Precise rank tracker

Unlimited rank checking
  • Unlimited keywords & websites to track
  • 450+ global and local search engines
  • Geo-specific rankings for any country/town/area
  • Universal search rankings (Places, Images, etc)
  • Mobile search rankings
  • Tracking all brand URLs (social pages, mirror sites) in one project
  • Visibility in search results (for any search engine)
  • Ranking difference between current and previous/first/best/worst result
  • Rankings for multiple site pages per keyword
  • Alerts if the wrong page ranks for a keyword instead of the intended landing page
  • Adjustable rank checking depth (up to 1,000 search results)
  • Proxy rotation
  • Search engines' API keys
  • On-demand, real-time ranking checks
  • Bulk keyword import
  • Grouping keywords by Tags
  • Data export in CSV, TXT, HTML, SQL, XML

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Tracking ranking progress
  • Comparing rankings to any previous date
  • Ranking progress graphs
  • Ranking history from day one
  • Ranking impact of Events (Google algorithms, changes on your site, etc.)

2. Powerful keyword research and analysis

Keyword ideas from 20 sources
  • Google AdWords' Keyword Planner
  • Google Analytics
  • Google Webmaster Tools
  • Competitor sites' research
  • Google/Bing/Ask Related searches
  • Google/Yahoo/Bing/Ask/Yandex Autocomplete
  • Google AdWords (by target page)
  • Google Trends
  • SEMrush
  • Word mixer
  • Word combinations
  • Misspelled words
  • Keyword discovery
  • Yandex Wordstat

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Keyword analysis
  • KEI (Keyword Efficiency Index)
  • Keyword Difficulty
  • Search volume
  • Keyword competition

3. Traffic & PPC insights

Organic traffic stats
  • Visits through keyword (Google Analytics)
  • Calculated visits through keyword (for Not Provided traffic)
  • Bounce rates through keyword (Google Analytics)
  • Organic page visits (Google Analytics)
  • Calculated page visits (for Not Provided traffic)
  • Page bounce rates (Google Analytics)
  • Reach (Visits to search volume ratio)
  • Expected visits through keyword (if the project site ranks #1)

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PPC Analytics
  • Cost Per Click (Google AdWords)
  • Estimated monthly PPC cost
  • Expected Ad Clicks
Training

SEO Workflow | Video

Where you find these features:

Rank Tracker

Competitors

1. Rankings (Competitors)

Advanced competitor rank tracking
  • Up to 10 competitor sites per project
  • Automatic suggester of top ranking competitors
  • Competitors' ranking progress graphs
  • Breakdown of top 10 competitors' SEO strengths & weaknesses

2. Links (Competitors)

Competitors' backlink strategy
  • Full list of competitors' backlinks
  • Details on each link (dofollow/nofollow, anchor text, page title, etc)
  • Backlink quality stats (PA/DA, PageRank, domain age and IP, social popularity, Link Value, etc)
  • Link profile overview
Link profile comparison
  • Handy Project Comparison dashboard
  • Up to 5 websites to compare
  • Side-by-side crucial backlink factors' comparison (total link count, linking domains, links from homepage, top TLDs, anchor diversity, etc)
  • Overall rating for every profile

3. Strategy drilldown (Competitors)

Competitors' SEO tactics revealed
  • Side-by-side overall SEO comparison
  • Side-by-side ranking comparison
  • Side-by-side backlink profile comparison
  • Detailed overview of top 10 competitors' SEO (backlinks, content, PA/DA, etc)
  • Competitors' on-page strategy
  • Competitors' link profile analytics

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Site

1. Full Site Audit

Locating & fixing SEO issues
  • Pages with 4xx and 5xx response codes
  • Poorly set up 404s
  • Indexing and crawlability issues
  • Mobile friendliness
  • Poorly set up HTTP and HTTPS versions
  • Robots.txt errors
  • Sitemap errors
  • Poorly set up www and non-www versions
  • Pages with redirects and meta refresh
  • Pages with rel=”canonical”
  • Mobile friendliness test
  • Duplicate rel=”canonical”
  • Pages with Frames
  • W3C errors and warnings
  • Too big pages
  • Broken links
  • Pages with too many outgoing links
  • Empty/duplicate/too long title tags
  • Empty/duplicate/too long meta description
  • How-to solution for every issue detected
  • Detailed info on every SEO factor
  • In-app how-to-fix recommendations

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Stats for all site's pages
  • PA/DA
  • Google PageRank
  • Social media likes/shares
  • Page visits
  • Title
  • Meta description
  • Status code
  • Internal links to/from page
  • External links from page
  • Last cache date in Google/Yahoo/Bing
  • Robots instructions
  • Canonical URL
  • Link value (for links from page)
  • HTML code size
  • Charset type
  • Data export in CSV, TXT, HTML, SQL, XML

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2. Landing page optimization

Landing page audit
  • Detailed speed test (Google PageSpeed Insights)
  • Detailed mobile usability test (Google PageSpeed Insights)
  • On-page issue detection (with how-to solutions)
  • Info & best practices for each SEO factor
Content optimization
  • Optimization rate for target keywords
  • Keyword usage stats by page element
  • Keyword- and page-specific optimization advice, based on top 10 competitors' pages
  • Competitors' on-page strategy breakdown

3. Social signals

Pages' social media popularity:
  • Traffic from social networks
  • Twitter meantinos for any page
  • Facebook likes for any page
  • Google +1's for any page
  • LinkedIn shares for any page
  • Pinterest bookmarks for any page
  • Social bookmarks for any page (Delicious, StumbleUpon, Diigo)

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Social stats for:
  • Your site's pages
  • Competitors' pages
  • Pages that link to your site
  • Potential backlink pages
Training

SEO Workflow | Video

Where you find these features:

WebSite Auditor | SEO SpyGlass

Links

1. Link search

Full list of your backlinks
  • Links to entire site or specific pages
  • 10+ integrated backlink sources
  • Detailed info on each link (dofollow/nofollow, anchor, title, meta description, etc)
  • Link profile overview
  • On-demand, real-time backlink checks
  • Data export in CSV, TXT, HTML, SQL, XML

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Link building opportunities
  • Competitors' strongest backlinks revealed
  • Email addresses for competitors' link partners
  • Finding link prospects by keyword search
  • Built-in email client for outreach

2. Link audit & analysis

Individual links' quality analysis
  • PA/DA for every backlink page
  • Google PageRank for every backlink page
  • Penalty Risk for every backlink
  • Link Value for every backlink
  • Alexa rank for every backlink page
  • Age and IP for every backlink domain
  • Social media stats for every backlink page
  • Total link count for every backlink page
  • Pages indexed in Google for every backlink domain
  • On-demand, real-time backlink updates
  • Quality stats for link prospects
  • Data export in CSV, TXT, HTML, SQL, XML

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Overall link profile strength
  • Link profile summary with crucial stats
  • Dofollow/nofollow links' distribution in profile
  • Anchor/Alt text diversity
  • PA/DA distribution in profile
  • Google PageRank distribution in profile
  • Backlink countries' distribution in profile
  • TLD distribution in profile

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3. Link management

Backlink verification
  • Anchor text verification
  • URL consistency verification
  • Nofollow link alerts
  • On-demand, real-time link checks
Harmful links removal
  • Penalty Risk for every link
  • Built-in email client to request link removal
  • Ready-made email templates
  • In-app Google Disavow file generator
Training

SEO Workflow | Video

Where you find these features:

SEO SpyGlass | LinkAssistant

Pro stuff

1. Reports

Powerful SEO reporting
  • White-label reports in PDF/HTML
  • Tens of ready-made report templates to choose from
  • Infographics for your SEO data
  • Emailing reports right from the software
  • One-click printing
  • Schedule report generation and emailing
  • Uploading reports online
  • Data export in CSV, TXT, HTML, SQL, XML

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Customizing SEO reports
  • Drag-n-drop report builder
  • Branding reports with logos
  • Editable sections
  • Custom colors
  • Reports in 5 languages (English, French, German, Russian, and Spanish)
  • Custom localizations for unsupported languages

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2. Integrated services

Google AdWords
  • Keyword ideas
  • Search volume
  • Competition
  • Cost Per Click
Google Analytics
  • Keyword ideas
  • Organic traffic through keyword
  • Backlinks
  • Traffic through backlinks
  • Organic visits to page
  • All visits to page
  • Traffic through social media
  • Traffic graphs
  • Bounce rates

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Google PageSpeed Insights
  • Page size
  • Server response time
  • Too many redirects
  • Uncompressed resources
  • Uncached resources
  • Unminified resources
  • Render-blocking JavaScript/CSS
  • Above-the-fold content prioritization
  • Mobile friendliness
  • Viewport configuration
  • Too small text
  • Too small tap targets
  • Content outside viewport
  • Use of plugins

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Import from Google Webmaster Tools
  • Keywords
  • Backlinks
  • Google Disavow file
Moz's PA/DA
  • Page Authority for every site's page
  • Domain Authority for competitor sites
  • Page Authority for backlink pages
  • Page Authority for potential backlinks

3. Task scheduling

Any SEO task to automate
  • Ranking checks
  • Site audits
  • Keyword analysis
  • Backlink data updates
  • Traffic updates
  • Link verification
  • Data export
  • Report generation, emailing, and printout

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Custom scheduler settings
  • Set any time and date for scheduled tasks Schedule one-off data updates
  • Schedule recurring data updates (at any frequency)



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