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October 18, 2016
A thorough site crawl is the technical foundation of SEO success. But due to the various technologies used to build websites in 2016 and the multitude of SEO factors to track, site auditing can become a challenge. Today, we're rolling out the final iteration of the big WebSite Auditor revamp, which was designed to change that. The update includes everything one can ask of an SEO spider: crawling dynamically generated content, identifying redirect chains, searching for any piece of content sitewide, and more.
October 12, 2016
It feels like only yesterday we were making our bets on what was awaiting SEO in 2016. Then boom, and it's almost 2017 — the time for planning, budgeting, and strategizing for your SEO success in 2017 has come. And if you need some inspiration or some help setting up the priorities, I've got a handful of useful tips to share! Just back from SMX East, one of the largest SEO events in the USA, I've carefully documented the most important takeaways for you. Some of them are quite logical and expected, but others are true game changers!
October 04, 2016
This September was pretty busy for the SEO folk. First, many SEOs saw major shifts in the local pack; second, Google officially confirmed that they've begun rolling out the Penguin 4.0 real-time algorithm. In this post, I'll explain what each of these changes are, and help you figure out whether they impacted your website, and what you can do to keep rankings safe.
September 27, 2016
Over the last years, we've seen lots of discussion around the value of rank tracking in the modern era of SEO. Some say search results have become too personalized for SEOs to be able to accurately track rankings; others are convinced keywords no longer matter for SEO in the age of semantic search. I have to admit, these ideas aren't coming from nowhere. But does it really mean we have to stop tracking rankings in 2017?
September 20, 2016
Ah, the buzzwords. We've been hearing about AI, machine learning, natural language processing, and the like for a while now. But really, what are those things? How do they affect Google's search results? And why does any of this even matter? In this article, I've put together 5 trends that are revolutionizing search, with a detailed explanation of the mechanisms behind each one, its role in Google's ranking algorithm, and the impact it's likely to have on SEO.
September 13, 2016
Analyzing changes in search engine results for your keywords is the way to get strategic insights about competitors and spot niche-specific search trends that can affect your rankings. The new SERP Analysis tool in Rank Tracker was designed to collect that data for you and turn it into meaningful, actionable insights.
September 06, 2016
No doubt that a smart, SEO-friendly site redesign can improve user experience and boost conversions; but if things go wrong, it can (and will) lead to an irreversible SEO disaster. To help you make the most of updating your site's look-n-feel and keep your rankings safe, I've put together the SEO's guide to site redesign: your ultimate reference for SEO dos and don'ts when updating or migrating your site.
August 30, 2016
In today’s blog post, Murris Johnson, a long-time SEO and digital marketer is sharing his favorite link building tactic – competitor backlink acquisition. It’s a simple 4-step process that Murris has been using successfully for over 5 years, and the only link building strategy that has stood the test of time.
August 23, 2016
I'm sure you know this feeling: you're staring at Google's search results with your competitors ranking at the very top, repeatedly asking yourself this one question: "How on earth did they do it?" To help you find the answer, I've put together a detailed case study of 4 big real-life SEO wins - the success stories of four very different businesses and their way to top Google rankings.
August 16, 2016
On-site SEO is the common name for a vast variety of tasks. From server-side redirects to tiny tweaks in your title tags, can one tool really handle all those things? Yup - and I got proof. In today's post, I've put together 65+ ways to use WebSite Auditor - from site crawling and auditing to page analysis and optimization - for ultimate on-site SEO success.
August 09, 2016
Let's be honest: 'easy and quick' isn't exactly how SEO is. But while the time-consuming parts of the process (think link building) definitely shouldn't be ignored, there're also tactics that only take a few minutes to implement - and can be just as effective. In today's post, I'm sharing the top 10 quick SEO hacks - ones that we've seen make the biggest difference for our own rankings.
August 02, 2016
For over 2 months, we've been revamping WebSite Auditor and rebuilding its crawler from scratch, in order to let you, the SEO, see your site exactly the way search engines do and create the most comprehensive SEO spider out there. Today, the update finally went live, and we can't wait for you to try it out!
July 27, 2016
How about squeezing some extra juice out of your SEO software? In today's post, we've put together the freshest list of SEO PowerSuite's killer features that 80% of users overlook. Make sure you don't miss out on any of these goodies!
July 21, 2016
For maximum traffic and payoff, it's not enough to simply rank high in Google. You have to rank with the right page (relevant & converting) for each keyword, and take immediate action whenever a wrong page shows up in search instead of the intended one. Today I'm sharing the 8-step process to find, fix, and prevent the issue.
July 12, 2016
We often hear that local SEO is different from general, non-local optimization campaigns. Or is it? A few weeks ago, Local SEO Guide released the results of their study of Google's local search ranking factors. The agency analyzed 100+ signals and 30,000 businesses to figure out which factors are most important for local Google rankings. Some of those were… unexpected to say the least.
July 05, 2016
Google's desktop search market share (at least in the US) is almost two thirds, so it's only fair Google has become the main focus for SEOs. Or is it? Should we really be writing off 33% of all organic traffic (especially given that they belong to a single search engine)? In today's post, I've put together 5 big fat reasons why no, we shouldn't, along with Bing's major ranking factors to optimize for.
June 28, 2016
There are tons of guides on keyword research for SEO. Ones that tell you to target long-tail keywords because they "convert better", or chase after low-competition "hidden gems" in Keyword Planner. And no, I'm not here to dispute this. Well, maybe a tiny bit :) More importantly, I'd like to throw some science into the traditional keyword routine, and share a data-backed keyword research framework to make every step of the process meaningful.
June 21, 2016
Google Penguin 4.0 is coming any day now, and it's rumored to be even more devastating than previous rollouts. The update will also be "real-time", with penalties applied immediately when Google learns about a site's spammy links. To make sure you meet Penguin 4.0 head-on, we've put up a step-by-step guide to a Penguin-proof link audit - your ultimate reference for risk mitigation and link cleanup in 2016.
June 14, 2016
It's totally understandable that Google won't disclose the ins and outs of its ranking algorithm. But can we be sure the things they do say are true? Let's do some Google mythbusting and find out.
June 07, 2016
The biggest SEO SpyGlass update yet is out! The new SEO SpyGlass will let you export all backlinks to any site (even if it's millions!), get unbeatably comprehensive analytics for your entire link profile, pull links directly from Google Search Console and Analytics, and make link auditing overall as quick and productive as possible - regardless of whether you have a dozen or a million links to analyze.