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Alesia Krush

Alesia Krush is a word-juggler and an SEO & SMM enthusiast at Link-Assistant.Com. She writes about all aspects of search, taking particular interest in things viral, trendy and cutting-edge. Alesia is also a contributing author and Link-Assistant.Com’s brand ambassador at different industry blogs.


Google Vs. Naver: Why Can’t Google Dominate Search in Korea?

January 1st, 2016 | Alesia Krush

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Although Google presently holds 83% of the global search market, there are countries that have been consistently slipping out of its grip. One such country is Korea, South Korea to be exact. Ask any Korean what search engine they use, and, most likely, the answer will be... Naver.

Naver - the profile

Naver (derived from navigate) is currently Korea's number one search engine and accounts for over 70% of the search market there. The search engine was launched in 1999 by a group of ex-Samsung employees and has dominated the Korean search industry ever since.

If you haven’t been to Naver's homepage yet, what's likely to strike you right away is how similar it is to Yahoo's. Naver's homepage and its search results pages are much busier than Google's, with lots of images, flash banners, sections, etc.:

 

 

Well, this is what lies on the surface - the obvious differences. However, Naver is also different from Google in a much more profound and intricate way. Read more »

Broken Link Building: a Step-by-Step Practical Guide

January 13th, 2014 | Alesia Krush

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If you are a small business owner who makes money off their website, you've probably heard about Google's Penguin update - the algorithm change that rendered a big number of previously used link building methods "illegal".

Penguin left many site owners scratching their heads, wondering which link acquisition tactics work after the update. One such method that still allows you to play it safe is so-called broken link building. It consists in finding broken links located on other people's sites, and getting them replaced with links back to your site. Read more »

How Google SERP Changed in 2013: Local Carousel, GIF Search and More

December 9th, 2013 | Alesia Krush

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Have you noticed how much Google's search results page changed this year?

I bet even the average user has noticed, while SEOs who habitually keep their fingers on Google's pulse are nearly feeling dizzy by now. I mean, holy carousel!

Needless to say, the way Google organizes and presents search results affects how much exposure a publisher gets from the search engine. So, we decided to do the ultimate recap of the major changes introduced to Google SERP layout in 2013.

Let's start with the changes that occurred in organic search. Read more »

Pandas, Penguins and Beyond: Why SEOs Will Never Forget 2013

December 4th, 2013 | Alesia Krush

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Whether we like it or not, we SEOs depend on Google. Sometimes it feels like living in a tornado-plagued region: one needs to constantly watch their back, since you never know what to expect from the skies.

And, oh boy, did Google keep us on our toes this year! Heralded by the first release of the Penguin update in 2012, Google's all-out war on web spam only gained force in 2013. Several big algorithm updates have been rolled out, creating new winners and losers in the SEO camp.

So, what exactly has changed, and what impact did it have on the effectiveness of the SEO tactics we use today? Let's go over the most important milestones.

[Jan 22] Panda refresh rolled out

At the turn of the year, many SEOs observed palpable search results fluctuations. Google had kept silence for a while, but eventually announced a Panda refresh that affected 1.2% of English queries on January, 22. Read more »

Want to Be on the Knowledge Graph? Get Listed in Google’s Freebase [Full Guide]

November 20th, 2013 | Alesia Krush

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[This article has been updated following some changes in Freebase's structure and interface]

When Matt Cutts spoke about the Knowledge Graph at SES San Francisco in 2012, he revealed, for the first time, the primary data source behind Google's things-not-strings endeavor - Google's Freebase.

Freebase is a Google-owned database of topics/entities associated with real-world things. It compiles information from multiple sources such as Wikipedia to display it on the Knowledge Graph. What could  be of particular interest to Web marketers is that the project is open-source and anyone can contribute to it.

So, if you've been wondering how to make the information about your company or brand appear on the Knowledge Graph - this post will teach you how to enter it straight into Google's Freebase.

How Freebase data is organized

Freebase's most basic elements are topics. Each topic represents a single concept or a real-world thing, for example, William Shakespeare, Eiffel Tower, Friendship, etc. Each Freebase topic is assigned a unique ID number, can be broken into more topics or merged with other ones. Read more »

The Ultimate Guide to Brand Management for Online Marketers

October 21st, 2013 | Alesia Krush

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brand logos

 

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

David Ogilvy

 

 

 

What is a brand? It is a visual, auditory or conceptual image (or all these things at once) that people associate with your product or service.

For instance, when one sees the red Coca Cola logo or hears the Coca Cola signature tune, such things like the taste of the beverage, its texture and color spontaneously spring to mind.

The brand also helps your product or service stand out in the market, but whether you achieve this or not depends on how well-researched and ingenious your branding strategy is.

In short, brand management lies in creating and maintaining your brand's image in such a way that it is:

  • easily recognizable (this is achieved by being proactive and consistent with branding efforts) Read more »