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Andrew Goldberg

Andrew Goldberg, first to join the Link-Assistant team in 2012, is an internet marketing strategist with 5+ years of experience in the search industry. In his posts, Andrew will mostly share his extensive expertise in pay-per-click campaign management, revealing the secrets of getting top CTR and conversion rates while cutting your ad spending!


How to build trust for an ecommerce site in both search engines and users

November 27th, 2013 | Andrew Goldberg

Name:

Build trusted sites

After a number of Google Updates, it looks pretty challenging to focus on certain SEO factors – meta tags have become less important and backlink anchor texts must be treated with utmost care, but fortunately there’s one huge and critically important factor you can start working on today – TRUST!

Let’s review the ways of making your ecommerce site more trustworthy for search engines and users. Read more »

How to Get Big Companies as SEO Clients

October 28th, 2013 | Andrew Goldberg

Name:

Have you ever tried (as an SEO specialist) to take on a large company as an SEO client? It may surprise you, but big brands often ignore SEO and have websites that are poorly represented online.

SEO meme

For instance, how important is online brand reputation to Fortune 500 companies? Looks like many don't care at all. Last week I analyzed some websites of the world-famous businesses. Just look through the found SEO stats below:

Read more »

The Content Revision Plan + 2 Time-saving Page Outlines

September 13th, 2012 | Andrew Goldberg

Name:

Content revision planToo many times I met SEOs, who told me that content is the easiest thing in Internet Marketing – get a freelancer write an article a day for you for 5 bucks, put in some keywords (at the beginning, of course!) and SEO is done. Nah! The time's changing radically and now I can hardly hear this kind of opinion.

It may have turned out that your website content was created by an SEO with the mindset described above: some of the content might have been scraped from other websites, the rest – quickly re-written with the help of article spinning software. If that's the case, prepare for a huge content revision campaign!

So what do we start with?

Let's quickly check how unique your content is (if you have lots of duplicate content, that's a very alarming sign for your rankings):

Using Google: copy and paste your sentences into Google search – not only you will see the exact matches (if any) of your article sentences, but you’ll also see the close variations. This helps to spot the copyright infringement – if anyone stole your content, you can contact them to fix it. Another option is using the Copyscape software that will regularly check for plagiarism issues. Read more »

Online Video Campaigns in AdWords 101

June 20th, 2012 | Andrew Goldberg

Name:

The era of online video adsGoogle keeps on changing the ways we produce and consume ads. We already know that people tend to watch more videos rather than read articles - is there any chance for online marketers to grab the attention of Internet surfers and turn them into leads and customers? Google seems to know the answer, focusing more on its main video asset - YouTube and integrating it with AdWords.

First announced in September 2011, AdWords for video is now publicly available to everyone. Let's see what the popular video platform brings to AdWords advertisers, what kind of features are available now and how we can measure the effectiveness of video ads.

What's AdWords for video?

AdWords for video is a video-specific campaign management tool within AdWords. It offers the TrueView family of cost-per-view (CPV) video ad formats. With TrueView ads, you only pay when a viewer actively selects your video, or chooses to continue watching a video when it first loads as they browse video content. So, you won't need to pay every time your ad is shown.

Read more »

Soaked to Skin with the Spring Showers of Google AdWords Updates

June 4th, 2012 | Andrew Goldberg

Name:

Watch your AdWords budgetWow, this spring has been pretty hot for the whole SEO community - the Google Penguin update  is still keeping some SEO newbies frozen, while the search monopolist has rolled out really big updates for its advertising system - AdWords. Let's see what we, PPC managers, have to work with now.

New matching behavior for phrase and exact match keywords

The biggest thing I consider is the new way keyword match types function (this part has been a bit of a pain for many PPC beginners and now they have to learn that again). Here's the explanation of how match types are currently interpreted by Google:

Starting from mid-May, phrase and exact match keywords match their close variations that include

If you have     your ad can be displayed for

Misspellings
"bicycle" - buy bicyle
[bicycle] - bicyle

Singular and plural forms
"bicycle" - red bicycles
[bicycle] - bicycles

Read more »

Huge AdWords Costs? Get down to Negative Keywords!

February 22nd, 2012 | Andrew Goldberg

Name:

negative keywordsDo you think traffic can be bad? Not only can it be bad, it can also leave you penniless when running pay-per-click (PPC) campaigns. Unless you work out a plan for managing negative keywords. In this post, I'll discuss why we need negative keywords, how to identify them and use across your Google AdWords campaigns to get more relevant traffic and cut PPC spending.

Why do you need to say "no"?

Three years ago I helped one of my customers save quite a fortune on adding just one negative keyword to his ad campaigns in Google AdWords. Any guesses for the word? It was download. Imagine a company that provides software development services to independent vendors. There was NO software for download at their website, but their ads were showing for such keywords as

software development tutorial download
download flash development kit, etc.

The worst thing however was that most of the irrelevant traffic came from display network, contributing to a very low CTR and enormous cost per acquisition.

After discussing the issue, we worked out a list of negative phrases that have been successfully used in the campaigns for more than 3 years already. Are you still unsure you need negative keywords? :) Read more »