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Olga Filonchuk

Olga Filonchuk is an independent blogger who regularly contributes to Link-Assistant.Com's blog and writes about all things social, SMM strategies and social network investigations in the best X-Factor tradition. In her posts, Olga highlights top-notch tips and methods of driving social engagement and establishing the right reputation for your brand.

Typical Day Of A Social Media Manager in GIF

June 21st, 2013 | Olga Filonchuk


You just wake up and wish it were all finished

But you walk into the office like a pro Read more »

Monthly SMM Ninja Plan: Neo Lessons

May 29th, 2013 | Olga Filonchuk


The information flow on Social Media is enormous, strong as a flood and fatal for your personal and working time like a hurricane. Yes, it's almost a natural phenomenon where you have little control without proper beforehand planning and which development curve has already acquired a negative tendency.

Before you look at the comics and then hurry up to close the tab with this article, I just want to confirm it's not a WWBD (what would Buffy do) post (WWND - what would Neo do - in our case). We're trying to dig deeper and suggest you on applying feasible solutions to your ambitious SMM month plan that looks usually like this:

Social Media Comics

You know multitasking, I know multitasking and Neo is the king of multitasking, but who cares if you just don't have time for everything? Aha, you think that this is what to-do lists are for: to help you manage your activities. But before we talk about your activities, let's focus on your goals first. Read more »

Medium: Social Network on Steroids or Interaction Failure?

April 11th, 2013 | Olga Filonchuk


''Part of the beauty of such a system is that people are going to write stuff other people don't agree with.''

Medium was largely talked about a couple of months ago. Another social network, which is a kind of compilation of Blogger and Twitter, is a baby product of Evan Williams and Biz Stone, former employees from Blogger and Twitter. The service was  opened in beta version for some early subscribers about 2 weeks ago.

And I happened to be one of them. Woohoo!  I haven't been excited about the idea itself that much since Pinterest launched. While Pinterest compelled to my consumption-self (come on, it's not really about lofty matters), Medium compels to my high-quality-self.


Basically it's a writing and reading platform with nothing extra.  It's as simple as Twitter is but with a new format. While Twitter limits you and makes you think carefully about what you want to say, Medium gives you freedom to express your thoughts just the way you like.

Everything which is simple easily becomes addictive for Social Media maniacs. It's not a sensational thought but you might keep it in your mind before investigating Medium deeper and being caught in his powerful network of simplicity and information richness.

When you log in with your Twitter account (quite an easy way, ha?) if you hover your mouse to the letter “M” on the top of the page you can see a brief menu where each point is logical and quite understandable.  However, some may turn to be key points for personal and professional use. Read more »

Kiss Your Pinterest Strategy Goodbye

March 4th, 2013 | Olga Filonchuk


''Oh, cut out my heart. Throw my liver to the dogs.''

Henslowe, ''Shakespeare in love''

Just to make sure that I've made it clear enough for everyone and from the very beginning. THIS is not a Pinterest social media strategy.


Read more »

Top 5 social media successes of 2012

December 13th, 2012 | Olga Filonchuk


"We are what we pretend to be, so we must be careful what we pretend to be."

                                                                       Kurt Vonnegut, Mother Night

Social Media has made a lot of buzz this year. It has proved its power, its unpredictability and a plethora of hidden opportunities. While marketers scream out loud about the undiscovered gems of Social Media, only a minority learnt how to control masses and even a smaller percentage managed to use the viral character of Social Media phenomenon for the sake of good.

Managing your reputation on the web is like managing your reputation at high school: you can be whoever you want to be if you have guts to make the right impression and turn even disadvantages to your advantages. We are who people think we are.

Like it or not, but Social Media will continue to be a hot trembling topic in 2013 and learning from somebody else’s experience can help you save your time, money, healthy psyche and your brand/personal reputation.

Today we'd like to talk about the five most interesting examples of social media success in 2012. Read more »