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Are All the Goals Accounted for?

June 27th, 2011 | Eugene Khutarniuk

Name:

GA NinjaWe’ve already covered goals set up in earlier posts for Google Analytics Ninjas. Since then it seemed to be quite a depleted topic until Google team introduced the updated version of Google Analytics.

Above all other goodies the new GA enables web analysts to set Events as Goals and track even more interactions with the website. If you are still missing on this opportunity – read on!

It is easy to neglect some user interactions with the website that present high level of engagement and may indirectly lead to a conversion at a later stage. Such actions or Events include: viewing video presentations, listening to the audio, liking/ twitting/ commenting/ sharing, downloading white papers and presentations. Imagine a situation when you are trying to generate leads using a landing page with a video presentation but you don’t know how many (if any) visitors are viewing it, and for how long. In such case you have no basis to compare the performance of various traffic channels against each other and your efforts are potentially sub-optimal. Read more »

A Diagram Worth Many Words

May 12th, 2011 | Eugene Khutarniuk

Name:

Lots of us are visual learners: we grasp information better if it is presented in the form of charts or graphs – and find it difficult to analyze raw digits. There are a few SEO software tools that make the life of visual learners easier.

Analytics Visualizations

Analytics Visualizations Analytics Visualizations is a tool developed by Juice Analytics on the basis of Google Analytics API and JuiceKit. Google Analytics API team approached Juice Analytics with the request to find new fresh ways to represent GA data and in response the Juice Analytics engineers created this outstanding tool.

Juice Analytics includes two visualization modes. These are Keyword Tree and Referrer Flow. Keyword Tree visualizes semantic relations among the keywords that are sending traffic to your website and some metrics (Bounce rate, % new visitors, average time on site, number of visits and new visits). At a glimpse one might evaluate the performance of the keywords and get fresh ideas for new long-tail keyword phrases that might generate additional visitors and customers.

Have a look at a fragment of the keyword map generated for an e-commerce website that sells modern furniture in NY.

Grey lines reflect semantic relationships; the font size indicates the number of visits for the relevant keyword (the bigger the font – the more visits a particular keyword enjoys); the font color describes Bounce Rate (the keywords with higher bounce rate are within the red spectrum). In other words, this keyword map allows users to evaluate three dimensions at a time. Apparently, "modern furniture Florida" or "modern furniture in Brooklyn New York" might be good long tail phrases to optimize for. The great thing about such representation is that one may evaluate several crucial metrics simultaneously. Read more »

Google Analytics in Very Plain Language. Part V: Cross Domain Tracking for E-Commerce Websites

April 7th, 2011 | Eugene Khutarniuk

Name:

Hi there to all Google Analytics ninjas and best SEO software fans! It’s high time to get through more advanced GA use cases.

This post will be of particular interest to the folks who are running e-commerce websites with third-party payment processing.

Lots of sellers don’t have their own infrastructure to accept payments online and use third-party processing services. In this case a buyer typically gets through the following stages.

Users flow

By default when the users get to the third-party payment processing page, you lose track of them. You may only observe the number of exits from My Cart page (a page where the users may review and change their order, e.g. selecte4d items and their quantity) and the number of visitors, which were then referred to Thank you page from the payment processor. The information on traffic sources and any other factors that generated the sales gets lost. A few magic tweaks will allow you to fix this. Read more »

How to Write, Distribute a Press Release Online and Track the Way It Works Out

April 5th, 2011 | Olga Gabdulkhakova

Name:

Recently Link-Assistant.Com announced the introduction of the universal search feature into Rank Tracker. One of the popular universal search blocks is News, and website promoters try to get their press releases into this section to pass over some link juice to their websites. This purely SEO purpose, however, doesn't exclude the original aim of PR writing – reporting on news, attracting journalists and bloggers.

In this post we'll discuss whether press releases are good for SEO and are worth the efforts and resources spent on their writing and distribution. We'll also show you how to track the effectiveness of your press releases. Read more »

Google Analytics in Very Plain Language. Part IV: Uncover New Opportunities

March 31st, 2011 | Eugene Khutarniuk

Name:

SEO Ninja"Small opportunities are often the beginning of great enterprises."
Demosthenes

Hey, GA ninjas! It’s Thursday and it’s time for another Google Analytics tutorial.

Modern web is all about proactive decision making, you need to get insightful data at the right time and take steps to improve your performance. In today’s post you are going to learn about some potential points of improvement that may be detected with Google Analytics.

We are going to get through several standard GA reports that may give you hints about hidden opportunities of your web-site and advertising campaigns:

  • Traffic Sources > Referring Sites
  • Traffic Sources > Keywords
  • Visitors > Map Overlay

Read more »

Google Analytics Team Launches New Features

March 24th, 2011 | Eugene Khutarniuk

Name:

Hi there to everyone who is following our Google Analytics Thursday posts. You might have heard that on March 17 Google Analytics development team showcased new Google Analytics interface and features. We were among the lucky ones to get a sneak peek at the new GA interface and had a chance to play with it.

Wanna have a look? – See a bunch of screenshots below.

New Feel & Look

The GA team spruced up the look and feel of the interface:

Google Analytics Reports Screen

The interface leverages tabbed navigation. There are separate tabs for home screen, dashboards, My Site (standard reports) area, and custom reports.

Google Analytics Navigation Tabs

Read more »