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Bing vs. Google: Webmaster Tools Challenge (inspired by Disavow update)

October 23rd, 2012 | Eugene Khutarniuk

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On October 16, 2012 Google finally put an end to the annoying "please-remove-my-links-from-your-website" mails and gave hard times to backlink removal services and tools like Removeem (the guys spammed us pretty hard and they do deserve this link, after all, they may now disavow it, if they wish).

Those of you, who already expect yet another Penguin and Panda story, please, switch to National Geographic, this post is going to be animals-free. While the introduction of Google Disavow Links tool spurred lots of discussions, a few months earlier the similar functionality introduced by Bing was merely noticed. Bing Webmaster Tools deserve more attention; they have a good chance to win in our Bing vs. Google Webster Tools challenge. We thought it would be boring to describe the functionality of Bing tools alone; we hope all of you may Ctrl+F the “Help” link, thus we compared Bing tools against their counterparts by Google, and performed a few very simple tests. Read on! Read more »

Clickthrough rate affects your rankings on Bing: Why you should care

October 12th, 2010 | Link-Assistant.Com

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Recently we've got an official word that Bing is using clickthrough rate (CTR) as a ranking factor. Which means if users click on your site in the results it gets promoted higher, if not — it heads south.

It's surprising to see that no one seems to be giving a hoot about it. Should Google have spilled a bean like this we would have people running around screaming 'abandon the ship!' all over the place. But who cares about Bing, right?

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Yahoo! Search Powered by Bing in the US and Canada

August 24th, 2010 | Link-Assistant.Com

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yahoo-bing-transition

Last week Yahoo! fully switched to using Bing's technology to power its search results in the US and Canada.

Basically what this means is whenever you run a search on yahoo.com you get exactly the same results as on Bing. The only things different are the navigation, some universal results (except images and videos) and related searches.

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Yahoo! to Bing Transition: Implications for SEO and PPC

June 29th, 2010 | Link-Assistant.Com

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yahoo-bing-transition

It's been quite some time since Yahoo! and Bing closed the search deal that enabled Microsoft to power both organic and paid search results on Yahoo!. It was a huge event for the whole search industry and everyone involved in search marketing has been eagerly waiting for the search giants to implement their agreement.

Now it looks like the launch of the new 'Binghoo' engine is finally approaching. According to the official statement from the Microsoft-Yahoo! Search Alliance (the official name for the partnership) they've already started testing Bing's algo on Yahoo! and are planning to complete the transition in the coming months.

Obviously the implementation of the search merger will bring about significant changes to the search landscape. Let's see what implications this migration will have for both SEO and PPC. But first some details on the transition schedule.

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Bing Keyword Research Tools Part II

May 20th, 2010 | Link-Assistant.Com

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ToolboxA couple of days ago we started to explore the world of Bing keyword research tools. In part one of this post we played around with some of the more basic keyword tools from Microsoft's decision engine. Now it's time to dive deeper, so let's take a look at the more advanced tools Bing's has to offer.

Search Funnels

People usually perform more than one search before placing an order. The search process is more complicated than this. Searchers will gather information about different products and manufacturers, compare prices, read reviews of other users and only then take action. Search Funnels helps you better understand the search behavior of your prospective clients and analyze the whole search process. This data will help you optimize your marketing strategy and improve your ROI.

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Bing Keyword Research Tools

May 18th, 2010 | Link-Assistant.Com

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bing-keyword-toolsLike many things in SEO, keyword research is always a work in progress. As search marketers we're constantly on the look for new profitable keyword niches, and one of the best ways to discover untapped keywords is to try out new keyword research tools. In a recent post we talked about Google keyword tools, today we're going to take a look at what Bing has to offer. So without further ado let's go through the list of keyword research tools by Microsoft.

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