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How to Get More Out Of Instagram: 7 Tools to Enhance Your Business Exposure on the Mobile Platform

March 20th, 2014 | Vitaly Gonkov

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Instagram is an increasingly important actor in the social media scene. In the last six months the app has increased its active user base by 23%, which made it the 6th biggest social media community in the world. All that makes the platform a great place to promote your biz.

But when it comes to Instagram marketing, the app lacks some important functionality, which makes managing  accounts away from your mobile phone quite a challenge.

Yes, Instagram introduced Web interface. But it still doesn't let users interact with their following, doesn't support lots of useful features and can't work as a fully-fledged internet marketing tool.

Fortunately, there are some useful Instagram tools that will help you enhance your user experience and get more out of the mobile platform. These apps will help you:

  • explore you niche
  • get on the radar of influential Instagram users
  • acquire detailed Instagram stats and analytical data
  • manage your following
  • get Instagram popularity reports from your mobile device
  • manage correspondence with other Instagram users
  • and even enhance your photo experience.

So let's have a closer look at each of the tools.

Read more »

7 ways to make sites fun and get links and traffic

October 23rd, 2013 | Ksenia Dobreva

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Websites fun and Easter EggsWe do remember that people share things they like. Easter Eggs and fun stuff on websites is a wonderful way to promote your business, and here's why:

  • You get natural links.

    Your funny page is very likely to appear in numerous trick collections on the web. Also people share great stuff on Reddit and forums.

    Thus, your link profile will benefit from being listed in a Mashable website Easter Egg list (or any other trusted website).

  • You get traffic.

    While people share your trick with friends and on social, you are going to receive high traffic from these shares around the year.

  • You get social shares, which brings you more traffic and all the benefits of social presence.

  • You give people fun and entertainment, which is as important as creating valuable content. Making fun is extremely helpful during the holiday season. Also it can be a piece of great evergreen content regardless of the season.

  • You give unique experience. Fun and unexpected stuff on a website guarantees people remember you and your company.

Read more »

The Ultimate Guide to Brand Management for Online Marketers

October 21st, 2013 | Alesia Krush

Name:

brand logos

 

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

David Ogilvy

 

 

 

What is a brand? It is a visual, auditory or conceptual image (or all these things at once) that people associate with your product or service.

For instance, when one sees the red Coca Cola logo or hears the Coca Cola signature tune, such things like the taste of the beverage, its texture and color spontaneously spring to mind.

The brand also helps your product or service stand out in the market, but whether you achieve this or not depends on how well-researched and ingenious your branding strategy is.

In short, brand management lies in creating and maintaining your brand's image in such a way that it is:

  • easily recognizable (this is achieved by being proactive and consistent with branding efforts) Read more »